Fashion, Italian Style

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"Italian fashion - which encompasses designers and companies from Armani to Zegna - has become a dominant force in the fashion world. This stunning book discusses the rise of Italian fashion since 1945, the development of the Italian Look from the late 1970s to the present, and the many great designers who have contributed to Italy's fashion triumphs." This book is the catalogue for an exhibition, sponsored by the Italian Trade Commission, at The Museum at The Fashion Institute of Technology in New York City from February 11, 2003 through April 12, 2003.
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Editorial Reviews

Publishers Weekly
Steele declares the coming-out party of Italian fashion as a July 1952 show at the sparkling Palazzo Pitti in Florence, which American fashion editor Bettina Ballard's summed up thus: It was so manifestly attractive to discover fashion in a country so full of treasures to see and eat, and people who were so polite and open-armed. Italian designers have buoyantly and sumptuously dressed the world for the 50 years since then. For this exhibition catalogue, Steele, chief curator and acting director of the Museum at the Fashion Institute of Technology, traces the evolution of Italy's casually elegant style from the birth of the country's fashion in the Roman Empire through the cultural dominance of Italian textiles in the 20th century. She discusses the distinctions between designers like Gianni Versace and Gianfranco Ferre, while also explaining the complex political and industrial underpinnings of the Italian fashion system. But despite some graininess and an indifferent layout, it's the 132 color and five b&w shots that really tell the story here: gorgeous fabrics, classic yet experimental lines and colors, alluring accessories. Short essays like The Rise of Milan and the Italian Look' and A Fellini-like Sensuality get shown up by photos of stunning clothes that strain against their frames. The result is awkwardly instructive and straightforward, too literal to be elegant. (Mar. 27) Copyright 2003 Reed Business Information.
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Product Details

  • ISBN-13: 9780300100143
  • Publisher: Yale University Press
  • Publication date: 2/20/2003
  • Edition description: New Edition
  • Pages: 144
  • Product dimensions: 9.34 (w) x 12.14 (h) x 0.73 (d)

Table of Contents

Fashion, Italian Style 1
From the Roman Empire to the Venetian Republic 3
Art and Industry in the Early Twentieth Century 7
The "Birth" of Italian Fashion at the Sala Bianca in Florence 19
Italy Changes the Way the World Looks 23
La Dolce Vita, or Rome Triumphant 29
The Continental Look 41
New Directions in Italian Fashion 45
The Rise of Milan and the 'Italian Look' 59
Tailor Made - in Naples, Rome, and Milan 65
A Fellini-like Sensuality 71
The Italian Fashion System 81
Accessories Are More Important than Ever 91
Images of Italian Fashion 107
The Material Speaks for Itself 121
Notes 129
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