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Janet Horowitz and Kathy Faggella have co-authored over twenty books for parents, teachers, and children, including the fashion journal for teens: Strike a Pose. Their publishing company, Ideas R Popping, specializing in creating materials for corporations and educational institutions that are involved in career education, eldercare, and mentoring. The Fashion Journal was inspired by their own needs to organize their "passion for fashion." Theresa Case is a noted illustrator and founder of Stars and Eggplants, a successful New York City based stationery company.