Fashion Merchandising & Marketing / Edition 1

Fashion Merchandising & Marketing / Edition 1

by Cynthia R. Easterling, Marian H. Jernigan
     
 

Product Details

ISBN-13:
9780023313509
Publisher:
Prentice Hall
Publication date:
11/05/1997
Edition description:
New Edition
Pages:
576
Product dimensions:
7.20(w) x 9.30(h) x 1.26(d)

Meet the Author

Table of Contents

I. THE BUSINESS OF FASHION.

1. Introduction to the Fashion Business.

2. Fashion Development and Movement.

3. Supporting Fashion Enterprises.

II. PRODUCTION TO FASHION.

4. Raw Materials of Fashion.

5. American Fashion Creators.

6. Manufacturers of Apparel.

7. Manufacturers of Fashion Accessories, Cosmetics, and Home Furnishings.

III. FASHION MARKETING CENTERS.

8. Domestic Fashion Markets.

9. Foreign Fashion Centers.

10. Fashion Imports and Exports.

IV. RETAIL DISTRIBUTION OF FASHION.

11. Fashion Retailing.

12. Structure of Retail Firms.

13. The Role of the Retail Buyer and Resident Buying Offices.

14. Determining What to Buy.

15. Buying the Merchandising.

16. Fashion Promotion and Image.

17. Recent Developments and Trends in Retail Merchandising.

Glossary.

Index.

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