Fashion Now: A Global Perspective / Edition 1

Hardcover (Print)
Rent
Rent from BN.com
$28.55
(Save 79%)
Est. Return Date: 10/20/2014
Used and New from Other Sellers
Used and New from Other Sellers
from $108.18
Usually ships in 1-2 business days
(Save 21%)
Other sellers (Hardcover)
  • All (11) from $108.18   
  • New (5) from $124.16   
  • Used (6) from $108.18   

More About This Textbook

Overview

The approach of Fashion Now is to emphasize fashion and marketing. By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach. First, find out what customers want and then provide a product of service to meet these needs or wants. The basic language and principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions. The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.
Read More Show Less

Product Details

  • ISBN-13: 9780131594104
  • Publisher: Prentice Hall
  • Publication date: 10/14/2010
  • Series: Pearson Custom Library: Fashion Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 384
  • Sales rank: 397,255
  • Product dimensions: 9.10 (w) x 11.00 (h) x 0.70 (d)

Table of Contents

UNIT I: FASHION THEN AND NOW

Chapter 1 Overview and Global View of the Fashion Industry

Chapter 2 European Fashion Influences

Chapter 3 Early American Clothing Influences

Chapter 4 Fashion Retrospection: 100+ Years of Fashion

UNIT II: THE UNIQUENESS OF FASHION

Chapter 5 Fundamentals of Fashion

Chapter 6 Fashion Principles, Perspectives, and Theories

Chapter 7 Marketing Terminology and the 4 Ps of Fashion Marketing

Chapter 8 Fashion Analysis and Prediction

Chapter 9 Fashion Branding

UNIT III: FASHION MARKETING SUPPLY CHAIN

Chapter 10 Textile Producers and Suppliers

Chapter 11 Designers, Product Developers, and Fashion Manufacturers

Chapter 12 Fashion Market Centers, Wholesalers, and Intermediaries

Chapter 13 Textile and Apparel Legislation

Chapter 14 Fashion Retailing Formats

UNIT IV: CAREERS AND OPPORTUNITIES

Chapter 15 Creative Fashion Careers and Enrichment Opportunities

APPENDICES

Appendix A: Basic Apparel Styles

Appendix B Small Business Fashion Marketing Plan

Appendix C Fashion Retail Promotional Plan

Appendix D Resumes and Interview Questions

GLOSSARY

BIBLIOGRAPHY

INDEX

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)