Fashion Trends: Analysis and Forecasting

Overview

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and ...

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2011 Hardcover New 9781847882943. Flawless copy, brand new, pristine, never opened--184 pp.; 36 ills.

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Fashion Trends: Analysis and Forecasting

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Overview

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

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Product Details

  • ISBN-13: 9781847882943
  • Publisher: Bloomsbury Academic
  • Publication date: 11/22/2011
  • Series: Understanding Fashion Series
  • Pages: 192
  • Product dimensions: 7.00 (w) x 9.70 (h) x 0.60 (d)

Meet the Author

Eundeok Kim is Associate Professor in the Department of Retail Merchandising and Product Development at Florida State University.


Ann Marie Fiore
is Professor in the Department of Apparel Educational Studies and Hospitality Management at Iowa State University.


Hyejeong Kim
is Assistant Professor in the Department of Consumer Affairs at Auburban University.

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Table of Contents

Illustrations viii

Acknowledgements xi

Introduction xiii

1 The Basics of Fashion Trends and Forecasting 1

Objectives 1

Introduction to Fashion Trend Terminology 1

Fashion Trends in Context 4

The Framework for Fashion Change 10

Introduction to Fashion Forecasting Terminology 18

Historical Overview of Fashion Forecasting 19

Chapter Summary 20

Key Terms 20

Questions for Review and Discussion 21

Suggested Reading 21

References 21

2 Consumers' Role in Fashion Adoption 23

Objectives 23

The Innovation Adoption Process 23

Factors Influencing the Rate of Adoption: Attributes of the Innovation 26

Factors Influencing the Rate of Adoption: Consumer Adopter Categories 30

Chapter Summary 40

Key Terms 40

Questions for Review and Discussion 40

Suggested Readings 41

References 41

3 The Process and Methods of Fashion Trend Analysis and Forecasting 45

Objectives 45

The Process of Fashion Trend Analysis and Forecasting 45

The Methods of Fashion Trend Analysis and Forecasting 49

Future of Fashion Forecasting 66

Chapter Summary 66

Key Terms 67

Questions for Review and Discussion 68

Suggested Readings 68

References 68

4 The Role of Fashion Industry Professionals in Trend Development and Forecasting 71

Objectives 71

The Roles of Fashion Industry Professionals in Creating and Supporting Trends 71

The Roles of Developers, Gatekeepers, and Promoters 72

Chapter Summary 93

Key Terms 93

Questions for Review and Discussion 94

Suggested Reading 94

References 94

5 Consumer and Industry Fashion Innovation and Diffusion Accelerators 97

Objectives 97

The Style-Confident Consumer 97

The Role of Industry Technology in Accelerating Product Innovation and Diffusion 103

Chapter Summary 114

Key Terms 114

Questions for Review and Discussion 114

Suggested Readings 115

References 115

6 Social Responsibility and Sustainability Related to Fashion Trends and Forecasting 119

Objectives 119

Definitions of Social Responsibility and Sustainability 119

Increased Waste Due to Rapid Diffusion of Innovation 120

The Influence of Social Responsibility and Sustainability on Fashion Trends 122

The Contribution of Internet Information to Socially Responsible Consumer Decisions 135

Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms 137

Chapter Summary 138

Key Terms 139

Questions for Review and Discussion 139

Suggested Readings 140

References 140

7 The Format of Trend Forecasts and the Influence of Trend Forecasting on Business Decisions 143

Objectives 143

Formats for Trend Forecasts 143

The Influence of Trend Forecasting on Business Decisions 152

Chapter Summary 156

Key Terms 157

Questions for Review and Discussion 157

Suggested Readings 157

References 157

Index 161

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