Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer [NOOK Book]

( 1 )

Overview


As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how.

From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a ...

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Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer

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More About This Book

Overview


As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how.

From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.

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Product Details

  • ISBN-13: 9781476703947
  • Publisher: Atria Books
  • Publication date: 9/25/2012
  • Sold by: Simon & Schuster
  • Format: eBook
  • Pages: 48
  • File size: 3 MB

Meet the Author


Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.
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Sort by: Showing 1 Customer Review

  • Anonymous

    Posted September 26, 2012

    A concise book that dissects and analyzes recent trends and touc

    A concise book that dissects and analyzes recent trends and touches on a many key findings. What I liked it about it the most is its practical and down-to-earth tone.

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