Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consu

Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consu

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by Gary Schwartz
     
 

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From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer

From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest

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Overview

From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer

From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes & Noble to Google— Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.

Editorial Reviews

From the Publisher
"Mobile technology is changing the way brands connect with consumers. As an early adopter and passionate evangelist for mobile, Schwartz inspires and drives our thinking and strategic planning offering a glimpse of the future and a path to it."

—Jessica Rotnicki, VP Global E-Commerce, Estee Lauder Companies

Product Details

ISBN-13:
9781476718705
Publisher:
Atria Books
Publication date:
09/29/2012
Pages:
80
Product dimensions:
5.30(w) x 8.20(h) x 0.90(d)

What People are saying about this

From the Publisher
"Mobile technology is changing the way brands connect with consumers. As an early adopter and passionate evangelist for mobile, Schwartz inspires and drives our thinking and strategic planning offering a glimpse of the future and a path to it."

—Jessica Rotnicki, VP Global E-Commerce, Estee Lauder Companies

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