Favored Flowers: Culture and Economy in a Global System / Edition 1

Favored Flowers: Culture and Economy in a Global System / Edition 1

by Catherine Ziegler
     
 

ISBN-10: 0822340267

ISBN-13: 9780822340263

Pub. Date: 07/10/2007

Publisher: Duke University Press Books

Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids,

Overview

Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides a historical overview of the development of the cut-flower industry in New York from the late nineteenth century to 1970 and on to its ultimate transformation from a domestic to a global industry. Along the way, she describes how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing.

About the Author:
Catherine Ziegler teaches history and anthropology at Parsons

Product Details

ISBN-13:
9780822340263
Publisher:
Duke University Press Books
Publication date:
07/10/2007
Edition description:
New Edition
Pages:
320
Product dimensions:
6.13(w) x 8.88(h) x (d)

Table of Contents


Acknowledgments     vii
Introduction     1
Tastes, Traditions, and Trade, 1870-1970     15
Favored Flowers: Growers and Traders, 1870-1970     33
Fresh Flows: Global Flower Growing, 1970-2005     55
State and Structure: Floriculture in a Global System     74
Cultivating the Global Garden: Local Growers in a Global System     97
Specialty and Abundance: Middlemen in a Changing System     130
Risk and Relationships: Middlemen Strategies     163
Self and Signs: Flower Consumers     192
Conclusion     227
Notes     235
Bibliography     277
Index     291

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