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Federal Rules of Civil Procedure, 2012-2013 Educational Edition
     

Federal Rules of Civil Procedure, 2012-2013 Educational Edition

by West Law School
 

ISBN-10: 0314949860

ISBN-13: 9780314949868

Pub. Date: 06/08/2012

Publisher: West Academic Publishing

Respected for its authoritative and research-based treatment of consumer behavior, the Second Edition incorporates up-to-date coverage of new media, technology, and e-commerce. The text includes interactive exercises that relate to chapter concepts, cross-cultural examples that explain concepts from a global perspective, and more coverage of marketing strategy and

Overview

Respected for its authoritative and research-based treatment of consumer behavior, the Second Edition incorporates up-to-date coverage of new media, technology, and e-commerce. The text includes interactive exercises that relate to chapter concepts, cross-cultural examples that explain concepts from a global perspective, and more coverage of marketing strategy and decision making.

Product Details

ISBN-13:
9780314949868
Publisher:
West Academic Publishing
Publication date:
06/08/2012
Series:
Academic Statutes
Edition description:
Older Edition
Pages:
800
Product dimensions:
7.10(w) x 10.00(h) x 1.20(d)

Table of Contents


Part 1: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part 2: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. Exposure, Attention, and Perception. 4. Memory, Knowledge, and Comprehension. 5. Attitudes Based on High Effort. 6. Attitudes Based on Low Effort. Part 3: THE PROCESS OF MAKING DECISIONS. 7. Problem Recognition and Information Search. 8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part 4: THE CONSUMER'S CULTURE. 11. Social Influences on Consumer Behavior. 12. Consumer Diversity. 13. Household and Social Class Influences. 14. Psychographics: Values, Personality, and Lifestyles. Part 5: CONSUMER BEHAVIOR OUTCOMES AND ISSUES. 15. Innovations: Adoption, Resistance, Diffusion. 16. Symbolic Consumer Behavior. 17. Ethics, Social Responsibility, and the Consumer Society.

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