Feeding Frenzy

( 1 )
Marketplace (New and Used)
from
$0.75
$31.15 List Price (Save 98%)
All (10)  
Used (6)  
New (4)  
Close
Sort by
Page 1 of 1
Showing All
$0.75
(Save 98%)
Seller since 2012

Feedback rating:

(81)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
Very minimal damage to the cover no holes or tears, only minimal scuff marks minimal wear binding majority of pages undamaged minimal creases or tears. Book may have writing, ... underlining, highlighting, wear to cover and corners, notes in margins, writing Read more Show Less

Ships from: Indianapolis, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.25
(Save 93%)
Seller since 2011

Feedback rating:

(83)

Condition: Good
2009 Hardcover Good Open Books is a Non-profit literacy organization and proceeds from the sale benefit literacy programs.

Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$2.50
(Save 92%)
Seller since 2006

Feedback rating:

(10416)

Condition: Very Good
Book is clean and tight, and has minimal or no wear.

Ships from: Baltimore, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$6.86
(Save 78%)
Seller since 2007

Feedback rating:

(3210)

Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.

Ships from: Richmond, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$12.67
(Save 59%)
Seller since 2007

Feedback rating:

(49)

Condition: New
2009-09-13 Hardcover New HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,

Ships from: La Grange, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$21.60
(Save 31%)
Seller since 2008

Feedback rating:

(14111)

Condition: New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: South Bend, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$21.61
(Save 31%)
Seller since 2009

Feedback rating:

(4796)

Condition: New
Shipped from US in 4 to 14 business days. Established seller since 2000

Ships from: Aurora, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$24.41
(Save 22%)
Seller since 2010

Feedback rating:

(7946)

Condition: New
BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Ships from: Grand Rapids, MI

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$31.14
(Save 0%)
Seller since 2008

Feedback rating:

(14111)

Condition: Like New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: South Bend, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$74.99
Seller since 2008

Feedback rating:

(154)

Condition: Good
"Good condition item with wear and markings, ex-library."

Ships from: Naperville, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

An inside look at crisis management in the 21st century, Feeding Frenzy tells the story of two companies at war with each other, and of the trial lawyers determined to keep the conflict on the front pages. The Ford-Firestone tire crisis was the biggest business story of 2000-2001. Deadly and mysterious rollover accidents of Ford Explorers with failing Firestone tires took a toll of more than 270 lives in the U.S. and at least 100 more in Venezuela and other hot-climate countries.

In compelling narrative, Feeding Frenzy provides a richer case study than can be found in other books on crisis communications. The reader climbs into the front seat for an ...
See more details below
Sending request ...

Overview

An inside look at crisis management in the 21st century, Feeding Frenzy tells the story of two companies at war with each other, and of the trial lawyers determined to keep the conflict on the front pages. The Ford-Firestone tire crisis was the biggest business story of 2000-2001. Deadly and mysterious rollover accidents of Ford Explorers with failing Firestone tires took a toll of more than 270 lives in the U.S. and at least 100 more in Venezuela and other hot-climate countries.

In compelling narrative, Feeding Frenzy provides a richer case study than can be found in other books on crisis communications. The reader climbs into the front seat for an eventful ride with the Ford PR team, as the automaker tries to understand what's causing the maddening accidents. Firestone's recall of millions of tires does nothing to abate unprecedented scrutiny from international media, safety advocates and an angry U.S. Congress. All the while, trial lawyers are leaking a new inflammatory document virtually every day to journalists competing with one another to break the next big story in this epic crisis.

Jon Harmon is a chief communications officer with experience in all facets of reputation management. Over a 23-year career at Ford Motor Company, Harmon served in numerous roles requiring adroit media relations. He was Ford's chief spokesman during national labor negotiations with the UAW, and for many of Ford's high-profile legal cases and safety issues. As head of public relations for Ford Truck, Harmon was thrust into defending the Ford Explorer throughout the epic Ford-Firestone tire crisis.

Harmon is the author of the Force for Good Communications blog for "aspirationalpublic relations" at www.forceforgoodcom.com.

What People Are Saying

David E. Cole
"A view from inside one of the most intriguing events in modern industry, the highly publicized Ford-Firestone conflict. Jon Harmon, a key player in the drama, gives us a clear view from the team that lived with the enormous challenge for months on end. His "lessons learned" are highly insightful and valuable for any organization dealing with serious legal conflict."--(Dr. David E. Cole, chairman, Center for Automotive Research, Ann Arbor, Mich.)

Harold Burson
"Must reading for CEOs and public relations professionals. Jon Harmon's insider account of a real-life business disaster has all the suspense of a fictional "thriller." From his perch as a senior Ford communicator, he provides rare perspective on a conflict that engaged lawyers and communicators fighting for mega-stakes - dollars and, even more important, reputation."--(Harold Burson, founding chairman, Burson-Marsteller; "the 20th century's most influential PR figure" (PR Week))
Jonathan Bernstein
"The Ford-Firestone dispute marked the start of 21st-century crisis communications. This "ground zero" examination of these events provides invaluable insights for crisis managers everywhere."--(Jonathan Bernstein, CEO, Bernstein Crisis Management, Inc; publisher, Crisis Manager)

Product Details

  • ISBN-13: 9781608607310
  • Publisher: Eloquent Books
  • Publication date: 9/13/2009
  • Pages: 298
  • Sales rank: 1,052,258
  • Product dimensions: 0.81 (w) x 9.00 (h) x 6.00 (d)

Table of Contents

PREFACE XI
1. PRIDE BEFORE THE FALL 1
2. RUMBLINGS AROUND THE WORLD 17
3. SHOWDOWN IN DEARBORN 31
4. DAY OF RECKONING 49
5. MEDIA FEEDING FRENZY 75
6. TRIAL LAWYERS SEIZE CONTROL OF THE NEWS CYCLE 99
7. CONGRESSIONAL CIRCUS ACT 117
8. THE FEEDING FRENZY WON'T STOP 139
9. THE BLAME GAME 169
10. CASE CLOSED? 203
11. FULL CIRCLE 215
EPILOGUE: CRISIS COMMUNICATIONS IN A WORLD OF NEW MEDIA 231
APPENDIX: MYTHS AND FACTS 241
NOTES 253
INDEX 275

Customer Reviews

Average Rating 5
( 1 )

Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identiy on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

We're sorry, but penname is already taken.

Please select one of the following:
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

penname is available!

By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the Terms of Use.

Continue Anonymously

Welcome, penname

You have successfully created your Pen Name. Start enjoying the benefits of the BN.com Community today.

Sort by: Showing 1 Customer Review
  • Anonymous

    Posted November 30, 2009

    No text was provided for this review.

Sort by: Showing 1 Customer Review

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit