Femininity in Flight: A History of Flight Attendants / Edition 1

Femininity in Flight: A History of Flight Attendants / Edition 1

by Kathleen Barry
     
 

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ISBN-10: 0822339463

ISBN-13: 9780822339465

Pub. Date: 02/28/2007

Publisher: Duke University Press Books

“In her new chic outfit, she looks like anything but a stewardess working. But work she does. Hard, too. And you hardly know it.” So read the text of a 1969 newspaper advertisement for Delta Airlines featuring a picture of a brightly smiling blond stewardess striding confidently down the aisle of an airplane cabin to deliver a meal.

From the

Overview

“In her new chic outfit, she looks like anything but a stewardess working. But work she does. Hard, too. And you hardly know it.” So read the text of a 1969 newspaper advertisement for Delta Airlines featuring a picture of a brightly smiling blond stewardess striding confidently down the aisle of an airplane cabin to deliver a meal.

From the moment the first stewardesses took flight in 1930, flight attendants became glamorous icons of femininity. For decades, airlines hired only young, attractive, unmarried white women. They marketed passenger service aloft as an essentially feminine exercise in exuding charm, looking fabulous, and providing comfort. The actual work that flight attendants did—ensuring passenger safety, assuaging fears, serving food and drinks, all while conforming to airlines’ strict rules about appearance—was supposed to appear effortless; the better that stewardesses performed by airline standards, the more hidden were their skills and labor. Yet today flight attendants are acknowledged safety experts; they have their own unions. Gone are the no-marriage rules, the mandates to retire by thirty-two. In Femininity in Flight, Kathleen M. Barry tells the history of flight attendants, tracing the evolution of their glamorized image as ideal women and their activism as trade unionists and feminists.

Barry argues that largely because their glamour obscured their labor, flight attendants unionized in the late 1940s and 1950s to demand recognition and respect as workers and self-styled professionals. In the 1960s and 1970s, flight attendants were one of the first groups to take advantage of new laws prohibiting sex discrimination. Their challenges to airlines’ restrictive employment policies and exploitive marketing practices (involving skimpy uniforms and provocative slogans such as “fly me”) made them high-profile critics of the cultural mystification and economic devaluing of “women’s work.” Barry combines attention to the political economy and technology of the airline industry with perceptive readings of popular culture, newspapers, industry publications, and first-person accounts. In so doing, she provides a potent mix of social and cultural history and a major contribution to the history of women’s work and working women’s activism.

Product Details

ISBN-13:
9780822339465
Publisher:
Duke University Press Books
Publication date:
02/28/2007
Series:
Radical Perspectives
Edition description:
New Edition
Pages:
328
Sales rank:
1,139,605
Product dimensions:
6.00(w) x 9.13(h) x (d)

Table of Contents

List of Illustrations xi

Acknowledgments xiii

Introduction 1

1. “Psychological Punch”: Nurse-Stewardesses in the 1930s 11

2. “Glamour Girls of the Air”: The Postwar Stewardess Mystique 36

3. “Labor’s Loveliest”: Postwar Union Struggles 60

4. “Nothing But an Airborne Waitress”: The Jet Age 96

5. “Do I Look Like an Old Bag?”: Glamour and Women’s Rights in the Mid-1960s 122

6. “You’re White, You’re Free and You’re 21-What Is It?”: Title VII 144

7. “Fly Me? Go Fly Yourself!”: Stewardess Liberation in the 1970s 174

Epilogue: After Title VII and Deregulation 211

Notes 223

Bibliography 271

Index 293

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