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Feminists have long recognized the significance of the media as a site for the expression of - or challenges to - existing constructions of gender. In this broad-ranging analysis, Liesbet van Zoonen explores the ways in which feminist theory and research contribute to the fuller understanding of the multiple roles of the media in the construction of gender in contemporary societies.
The text initially outlines some major themes in feminist media studies and the ways in which they offer specific models for understanding the media. The author goes on to examine the key questions posed by a gendered approach within communication and cultural studies. Issues explored include: theories of transmission, representation, constructi
|3||A 'New' Paradigm?||29|
|4||Media Production and the Encoding of Gender||43|
|5||Media Texts and Gender||66|
|6||Spectatorship and the Gaze||87|
|7||Gender and Media Reception||105|