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Fender: The Golden Age 1946-1970

Overview

The Stratocaster. The Telecaster. During the quarter-century following World War II, Fender guitars didn't just make music. They made musical history. Those spectacular years are remembered and celebrated in this definitive new book, which tells the story of the Fender company and the wondrous instruments it created.

Featuring 250 photographs of Fender guitars-including some extremely rare guitars in private collections-as well as the largest collection of Fender advertising ...

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Overview

The Stratocaster. The Telecaster. During the quarter-century following World War II, Fender guitars didn't just make music. They made musical history. Those spectacular years are remembered and celebrated in this definitive new book, which tells the story of the Fender company and the wondrous instruments it created.

Featuring 250 photographs of Fender guitars-including some extremely rare guitars in private collections-as well as the largest collection of Fender advertising ever assembled, this gorgeously designed volume is a comprehensive account of Fender's golden age. It will be irresistible to anyone interested in guitars, rock 'n' roll, or mid-century American collectibles and ephemera. Like the guitars it documents, the book simply brings down the house.

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Editorial Reviews

From Barnes & Noble

The Telecaster; The Stratocaster; The Jazzmaster; The Precision Bass: For many guitar aficionados, these "golden age" Fender guitars set the standard for musical excellence and coolness. If you admire these electric treasures and, like most of us, can't afford them, this lavish 288-page hardcover pictorial qualifies as the best possible substitute. Fender: The Golden Age 1946-1970 contains 250 photos of these exemplar instruments, including pictures of several extremely rare Fenders now in private collections. A keeper; a keepsake.

Jonathan Kellerman
…well written, meticulously researched and organized, and enhanced by oodles of color shots of rare instruments and amplifiers…[it] skillfully lays out the history of the Fender company from its inception as a key-man operation to its purchase by a mammoth corporation…Fender freaks and guitarists in general will love this book, but its value transcends a fascination with six-string wonders. Anyone interested in the future of American manufacturing would do well to heed the lessons Fender had to learn the hard way.
—The New York Times
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Product Details

  • ISBN-13: 9781844036660
  • Publisher: Octopus Books
  • Publication date: 5/24/2010
  • Pages: 288
  • Sales rank: 971,741
  • Product dimensions: 8.80 (w) x 11.10 (h) x 1.10 (d)

Meet the Author

Martin Kelly is the joint Managing Director of the highly acclaimed British independent record label Heavenly Recordings, home of The Magic Numbers, Doves and Cherry Ghost.

Paul Kelly is an award winning film maker and designer. He has taken all of the photographs in this book.

Terry Foster is one of the world's leading authorities and collectors of Fender Guitars. He lives in the U.S.

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