Ferrari: Stories from Those Who Lived the Legend by John Lamm, Hardcover | Barnes & Noble
Ferrari: Stories from Those Who Lived the Legend

Ferrari: Stories from Those Who Lived the Legend

by John Lamm
     
 

No other cars embody automotive passion better than those produced by Ferrari. From the record-setting Formula One race cars produced by Scuderia Ferrari to the exquisite road cars created in Maranello, Italy, Ferrari has produced some of the most sensuous vehicles ever created.

Exquisitely illustrated, Ferrari: Stories from Those Who Lived the Legend

Overview

No other cars embody automotive passion better than those produced by Ferrari. From the record-setting Formula One race cars produced by Scuderia Ferrari to the exquisite road cars created in Maranello, Italy, Ferrari has produced some of the most sensuous vehicles ever created.

Exquisitely illustrated, Ferrari: Stories from Those Who Lived the Legend tells the complete story of a car like no other. Sixty years after Ferrari blazed onto the scene, this big book takes us back to the world where the car was created. Master photographer and automotive writer John Lamm tells the Ferrari story through the words of the people who made the history. In extensive interviews with those who lived the story of Ferrari, from its founding days right up to our own, Lamm gives us a thrilling, behind-the-scenes look at how automotive history was made. Virtually an oral history of the world's most iconic sports car, Ferrari: Stories from Those Who Lived the Legend is also a treasury of historic and detailed modern images—what any reader lucky enough to open it up might expect—a hell of a ride.

Chapters include:
The 1940s
Ferrari in the 1940s

The 1950s
Production Cars
Robert M. Lee’s First Ferrari
Antonio Chini
Chris Cord on the 410 Superfast
Sergio Pininfarina
Sports Racing Cars
Gino Munaron on the 750 Monza
Chris Cord on the 121 LM
Louis Klemantaski
Grand Prix

The 1960s
Production Cars
Sports Racing Cars
Paul Frere on Ferrari’s Conservative Nature
Sergio Scaglietti on the 250 GTO
Carroll Shelby on the Ferrari-Ford Wars
John Surtees MBE and the 250 P
Eddie Smith and the NART Spider
Steven J. Earle
Grand Prix
Phil Hill and the 1961 Grand Prix Season
John Surtees MBE on Leaving Ferrari

The 1970s
Production Cars
John Morton
Ralph Lauren on Ferraris
Grand Touring and Sports Racing Cars
Sam Posey and the 512M
Brian Redman
Grand Prix
Mario Andretti
Brenda Vernor

The 1980s
Production Cars
Dario Franchitti and the F 40
Sam Posey & John Morton on Luigi Chinetti
Grand Prix
Mauro Forghieri on Gilles Villeneuve

The 1990s
Production Cars
Sports Racing Cars
Phil Hill’s Obituary for Luigi Chinetti
Grand Prix
Luca Cordero di Montezemolo

The 2000s
Production Cars
Richard Losee and the Enzo
612 Scaglietti in China
Roberto Vaglietti
Patrick Hong on Testing Ferraris
Frank Stephenson and the Pininfarina Show Cars
Grand Prix
Luca Cordero di Montezemolo

Editorial Reviews

From the Publisher
Racecar.com, October 2007

“Meticulously researched and exquisitely illustrated, Ferrari: Stories from Those Who Lived the Legend tells the complete story of a car like no other … Featuring extensive interviews with those who created the story of Ferrari, including famed racers, star designers and celebrity owners. These firsthand tales join with historical photography and the beautiful images to make Ferrari: Stories from Those Who Lived the Legend like no other.”

Ferrarichat.com, Oct. 24, 2007

“Definitely one to add to your coffee table!”


Motorsportcollector.com,
Sept. 28, 2007

“A great new ‘coffee table’ book for those of us who never get tired of looking at great photography.”

AutoWeek, Nov. 26, 2007

“A couple of AutoWeek friends have new books out just in time for the holidays. We’d be glad to see either of these coffee-table tomes under the tree.”

Favebot.com, November 2007

“A thrilling, behind-the-scenes look at how automotive history was made.”

AAA New York Car & Travel, December 2007

“A superb coffee table book whose excellent photography, graphics and layout make it fascinating to flip through. The text gives a deep insight into the life and complex personality of Enzo Ferrari. Learn how Ferrari evolved from his early days as a race-car driver to becoming the creator of some of the most beautiful and successful sports and racing cars ever made. This is a must-have for Ferrari fans!”

Product Details

ISBN-13:
9780760328330
Publisher:
Motorbooks
Publication date:
10/15/2007
Edition description:
First
Pages:
288
Product dimensions:
10.87(w) x 12.37(h) x 1.12(d)

Related Subjects

Read an Excerpt

Introduction
Let's start this book with a joke.

It's a funny little story in which President Ronald Reagan is visiting the Pope. Reagan notices that His Holiness has a golden telephone next to him. He asks about it and the Pope gives him a knowing nod, points toward Heaven and smiles.

Reagan says, "Really, I'd love to make a call."

"You're welcome to," says the Pope, "but it costs 35 million lira, in cash."

Taken aback, Reagan can only say, "Gee, we don't carry that kind of cash with us."

"Sorry, it's out of my hands," explains the Pope.

The very next day, Reagan is meeting with Enzo Ferrari in his office at the Fiorano test track when he notices Ferrari also has a golden telephone. He points to it and comments, "I see you have one of those. Too bad it's so expensive. I'd love to make a call . . . you know where."

"Expensive?" asks an amazed Enzo Ferrari. "It's only 50 lira."

"But," Regan inquires, "why is it 35 million lira from the Vatican but only 50 lira from Maranello?"

Ferrari smiles and explains, "From here it's a local call . . . "

Try telling that same story but substitute the name of other great automotive leaders-Henry Ford, Ettore Bugatti, Soichiro Honda, Colin Chapman-and it isn't particularly funny.

Why? Despite all the genius in the works of these other automotive greats, there simply isn't the Italian soul and spirit in their automobiles that is found in Ferraris. Engineering genius, artistry, value, power, and speed can be experienced in various Bugattis, Hondas, Lotuses, and Fords, but not that something special that makes Ferraris look so good in a strong, passionate red.

Everrecall anyone wanting to be buried in a Ford, Bugatti, Honda, or Lotus? Didn't think so. But in the late 1970s, anyone who read the Los Angeles Times learned about Sandra West, a Beverly Hills woman who requested that she be buried, dressed in a gown, behind the wheel of her 1964 Ferrari. Her wish was granted.

In doing a Ferrari book, the biggest obstacle is other Ferrari books. There are shelves of them, from general histories to highly detailed studies of individual models or series, like the 250 GTOs, the Testa Rossas, or the Formula 1 cars. And they are printed in a grand variety of languages.

Don't even think of Googling the word "Ferrari" on the Internet unless you have plenty of time on your hands.

So why do another?

Two reasons. One is that no one seems to tire of looking at Ferraris. That goes right back to the emotion and passion. The visual power of a 357 Plus race car, the styling of the Superfast 1 show car, the stance of a Berlinetta Boxer, the wonderfully outrageous shape of the Formula 1 . . . these are always worthy of another look.

Second, after more than 30 years of covering Ferrari, the one thing that sticks with me even more than the historical facts are the personal stories that go with them. Phil Hill describing the year he won the Formula 1 championship for Ferrari. Mario Andretti explaining how he dealt with Enzo Ferrari. World Driving Champion John Surtees on quitting the Ferrari team during the Grand Prix season. Carroll Shelby reminiscing about Ford trying to beat Ferrari. And Sam Posey talking us through a hot lap of Le Mans in a 512 M.

In this book, stories such as these are brought to life in one-latte or one-cabernet doses to enjoy, one sitting at a time.

One last thing before you immerse yourself into the following pages. There are, in a sense, two Ferraris. The first is Enzo's Ferrari, the company founded just after World War II. Rebuilt from bomb damage, the company worked hard to get its first cars on the road, then to make Ferrari the most famous and best known race-winning automobiles in the world.

Ferrari's death in August 1988 coincided with a time of amazing growth and strength in the exotic automobile business. Within a few years, however, that began to fade and the business got tougher. This was also the period when great technical strides were being made and Ferrari needed a new leader.

Enter Luca di Montezemolo, who led Ferrari's resurgence in Formula 1 in the 1970s and has helped transform Ferrari from its traditional corporate self into an industrial powerhouse. He oversaw the F1 team's growth into a period of dominance and helped turn the Maranello factory into an industrial showplace. Montezemolo has since become the

chairman of Fiat Auto.

This change at Ferrari began in 1991 and mirrors a similar changing of the guard at another specialist automaker: Porsche. The German firm was bleeding money in the early 1990s before Wendelin Weideking took over and developed Boxsters, Cayennes, and new 911s, making the company profitable again.

It's all a matter of knowing how to transform an automaker with a grand tradition and a deep well of good feeling into a modern, profitable company. It's a trick that Ferrari has managed with skill, and one that a few other well-known car companies haven't seemed

to master.

And with that, enjoy. nF

What People are saying about this

From the Publisher
Ferrarichat.com, Oct. 24, 2007

“Definitely one to add to your coffee table!”

  

                                                          
Motorsportcollector.com,
Sept. 28, 2007

“A great new ‘coffee table’ book for those of us who never get tired of looking at great photography.”

AutoWeek, Nov. 26, 2007

“A couple of AutoWeek friends have new books out just in time for the holidays. We’d be glad to see either of these coffee-table tomes under the tree.”

Racecar.com, October 2007

“Meticulously researched and exquisitely illustrated, Ferrari: Stories from Those Who Lived the Legend tells the complete story of a car like no other … Featuring extensive interviews with those who created the story of Ferrari, including famed racers, star designers and celebrity owners. These firsthand tales join with historical photography and the beautiful images to make Ferrari: Stories from Those Who Lived the Legend like no other.”

Favebot.com, November 2007

“A thrilling, behind-the-scenes look at how automotive history was made.” 
                                                 

AAA New York Car & Travel, December 2007

“A superb coffee table book whose excellent photography, graphics and layout make it fascinating to flip through. The text gives a deep insight into the life and complex personality of Enzo Ferrari. Learn how Ferrari evolved from his early days as a race-car driver to becoming the creator of some of the most beautiful and successful sports and racing cars ever made. This is a must-have for Ferrari fans!”

 

 

Meet the Author

As a respected automotive journalist and photographer covering high-performance cars for Road & Track since 1975, author and photographer John Lamm has worked with and interviewed nearly every significant figure in Ferrari history. Lamm’s work has won numerous awards, including the International Motor Press Association’s Ken Purdy award and the Motor Press Guild’s Dean Batchelor prize. This is his 10th book. Lamm lives in San Clemente, California, with his wife Scheri.

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