Festival And Events Management / Edition 1

Festival And Events Management / Edition 1

by Ian Yeoman
     
 

ISBN-10: 075065872X

ISBN-13: 9780750658720

Pub. Date: 11/01/2003

Publisher: Taylor & Francis

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.  See more details below

Overview

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

Product Details

ISBN-13:
9780750658720
Publisher:
Taylor & Francis
Publication date:
11/01/2003
Edition description:
New Edition
Pages:
440
Product dimensions:
6.14(w) x 9.21(h) x 0.90(d)

Table of Contents

Foreword by Peter Irvine, Director of Unique Events, Edinburgh

Section one -
Festivals, events and the cultural experience:
Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret);

Section two -
Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox)


Section three -
Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)

Section four -
Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn)

Section five -
Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter festivals (Wardrop, Robertson); Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters); The Anglesey Sea symposium (Matthews); A critical examination of Sydney's 2000 Olympic Games (Waitt); Index

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