Festival and Special Event Management / Edition 4

Festival and Special Event Management / Edition 4

by Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
     
 

ISBN-10: 0470812524

ISBN-13: 9780470812525

Pub. Date: 01/02/2008

Publisher: Wiley

Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management.

…  See more details below

Overview

Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.

Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

Read More

Product Details

ISBN-13:
9780470812525
Publisher:
Wiley
Publication date:
01/02/2008
Edition description:
Older Edition
Pages:
656
Product dimensions:
7.10(w) x 9.60(h) x 1.50(d)

Table of Contents

Preface.

Acknowledgements.

Part 1: Event Context.

Chapter 1. An overview of the Event Field.

Chapter 2. Perspectives on Events.

Chapter 3. Event Impacts and Legacies.

Part 2: Planning.

Chapter 4. The Strategic Planning Function.

Chapter 5. Conceptualising the Event.

Chapter 6. Project Management for Events.

Chapter 7. Financial Management and Events.

Chapter 8. Human Resource Management and Events.

Chapter 9. Marketing Planning for events.

Chapter 10. Promotion: Integrated Marketing Communication for Events.

Chapter 11. Sponsorship of Events.

Chapter 12. Sustainable Development and Events.

Chapter 13. Event Tourism Planning.

Part 3: Event Operations and Evaluation.

Chapter 14. Staging Events.

Chapter 15. Logistics.

Chapter 16. Event Evaluation and Research.

Part 4: Legal, Risk and OHS Management and Evaluation.

Chapter 17: Legal Issues of Event Management.

Chapter 18. Risk Management.

Index.

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >