Festival and Special Event Management / Edition 4

Festival and Special Event Management / Edition 4

by Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
     
 

Festival & Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalization and subsequent internationalisation

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Overview

Festival & Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalization and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. The edition offers students a current, relevant textbook for their study and professional reference.

Features:

  • End-of-Chapter case studies profile staged events to illustrate various concepts as presented n the text.
  • Industry professionals present real-world examples.
  • 'Event Profile' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.

New to This Edition:

  • A chapter on environmental planning and events
  • A chapter on the perspective various groups have of events
  • Expanded content on the marketing of events
  • Expanded content on the law and events
  • Additional content on risk and occupational health and safety management

The experienced authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

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Product Details

ISBN-13:
9780470812525
Publisher:
Wiley
Publication date:
01/02/2008
Edition description:
Older Edition
Pages:
656
Product dimensions:
7.10(w) x 9.60(h) x 1.50(d)

Table of Contents

Ch. 1What are special events?3
Ch. 2The impacts of special events30
Ch. 3Event tourism planning52
Ch. 4Conceptualising the event85
Ch. 5The planning function114
Ch. 6Human resource management and events143
Ch. 7Strategic marketing of events181
Ch. 8Sponsorship of events233
Ch. 9Project management for events277
Ch. 10Control and budgets315
Ch. 11Risk management and legal issues345
Ch. 12Logistics376
Ch. 13Staging events416
Ch. 14Evaluation and research448
Ch. 15Issues and trends479

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