Festival and Special Event Management / Edition 3

Festival and Special Event Management / Edition 3

by Johnny Allen, William O'Toole, Ian McDonnell, Robert L. Harris
     
 

ISBN-10: 047080470X

ISBN-13: 9780470804704

Pub. Date: 01/31/2005

Publisher: Wiley

"Festival and Special Event Management second edition expands the coverage and discussion of event management issues and strategies introduced in the first edition. This edition continues to offer students, and anyone involved in event production, an introduction to the principles associated with planning, managing and staging festivals and special events." New to…  See more details below

Overview

"Festival and Special Event Management second edition expands the coverage and discussion of event management issues and strategies introduced in the first edition. This edition continues to offer students, and anyone involved in event production, an introduction to the principles associated with planning, managing and staging festivals and special events." New to this edition: three new chapters that focus on economic impacts, marketing strategy and information technology; event profiles presented throughout the text that highlight various events and associated issues; and new end-of-chapter case studies.

Product Details

ISBN-13:
9780470804704
Publisher:
Wiley
Publication date:
01/31/2005
Series:
Wiley Australia Tourism Series
Edition description:
REV
Pages:
534
Product dimensions:
7.20(w) x 9.60(h) x 1.10(d)

Table of Contents

Ch. 1What are special events?3
Ch. 2The impacts of special events30
Ch. 3Event tourism planning52
Ch. 4Conceptualising the event85
Ch. 5The planning function114
Ch. 6Human resource management and events143
Ch. 7Strategic marketing of events181
Ch. 8Sponsorship of events233
Ch. 9Project management for events277
Ch. 10Control and budgets315
Ch. 11Risk management and legal issues345
Ch. 12Logistics376
Ch. 13Staging events416
Ch. 14Evaluation and research448
Ch. 15Issues and trends479

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