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Festival and Special Event Management / Edition 3

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Overview

"Festival and Special Event Management second edition expands the coverage and discussion of event management issues and strategies introduced in the first edition. This edition continues to offer students, and anyone involved in event production, an introduction to the principles associated with planning, managing and staging festivals and special events." New to this edition: three new chapters that focus on economic impacts, marketing strategy and information technology; event profiles presented throughout the text that highlight various events and associated issues; and new end-of-chapter case studies.
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Product Details

  • ISBN-13: 9780470804704
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/31/2005
  • Series: Wiley Australia Tourism Series
  • Edition description: REV
  • Edition number: 3
  • Pages: 534
  • Product dimensions: 7.20 (w) x 9.60 (h) x 1.10 (d)

Meet the Author

Ian McDonnell, University of Technology, Sydney
Johnny Allen, University of Technology, Sydney
William O?Toole, Event Consultant
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Table of Contents

Ch. 1 What are special events? 3
Ch. 2 The impacts of special events 30
Ch. 3 Event tourism planning 52
Ch. 4 Conceptualising the event 85
Ch. 5 The planning function 114
Ch. 6 Human resource management and events 143
Ch. 7 Strategic marketing of events 181
Ch. 8 Sponsorship of events 233
Ch. 9 Project management for events 277
Ch. 10 Control and budgets 315
Ch. 11 Risk management and legal issues 345
Ch. 12 Logistics 376
Ch. 13 Staging events 416
Ch. 14 Evaluation and research 448
Ch. 15 Issues and trends 479
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