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Festival and Special Event Management / Edition 3

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Overview

"Festival and Special Event Management second edition expands the coverage and discussion of event management issues and strategies introduced in the first edition. This edition continues to offer students, and anyone involved in event production, an introduction to the principles associated with planning, managing and staging festivals and special events." New to this edition: three new chapters that focus on economic impacts, marketing strategy and information technology; event profiles presented throughout the text that highlight various events and associated issues; and new end-of-chapter case studies.
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Product Details

  • ISBN-13: 9780470804704
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/31/2005
  • Series: Wiley Australia Tourism Series
  • Edition description: REV
  • Edition number: 3
  • Pages: 534
  • Product dimensions: 7.20 (w) x 9.60 (h) x 1.10 (d)

Meet the Author

Johnny Allen was the foundation director of the Australian Centre for Event Management (ACEM) at the University of Technology, Sydney where he is now associate director, business development. He was event manager for the Darling Harbour Authority from 1989 to 1996, and has an extensive career in event planning. Prior to his position at the ACEM, he was the special event manager for Tourism New South Wales. Johnny is now semi-retired but continues his involvement with event management and event education.

William O’Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and write their strategies. For five years he advised the Supreme Commission forTourism in the Kingdom of Saudi Arabia on the development of their tourism event program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key adviser to the International Event Management Competency Standard. From Scotland to Johannesburg, he has trained events staff in the application of project and risk management to their events. Bill has been involved in events innovation, creation, operations, management and strategy in over 30 countries. He is currently writing a textbook on events feasibility and development.

Rob Harris has been involved in event management, education and research for over 10 years and has developed undergraduate, postgraduate and TAFE programs in the area. Rob teaches programs in event management in a number of countries around the world including England, Scotland, Singapore, China, Malaysia and New Zealand. He is a founding Director of the New South Wales Festivals and Events Association and is a member of the editorial board of the journals Event Management and International Journal of Event Management Research . He is currently completing his doctoral studies in the use of events as tools in driving the ecologically sustainable development agenda of the places where they take place.

Ian McDonnell is a senior lecturer in the Faculty of Business’s School of Leisure, Sport and Tourism at the University of Technology, Sydney (UTS) where he teaches management and marketing of leisure and tourism services. He, along with Johnny Allen, constructed the very first academic course in event management in Australia and perhaps the world – the Executive Certifi cate in Event Management held at UTS in 1996. He soon discovered that there was no useful text book for a course of this type, hence the origin of the this text, now in its fi fth edition. He continues to research in event management, particularly the sponsorship of events.

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Table of Contents

Ch. 1 What are special events? 3
Ch. 2 The impacts of special events 30
Ch. 3 Event tourism planning 52
Ch. 4 Conceptualising the event 85
Ch. 5 The planning function 114
Ch. 6 Human resource management and events 143
Ch. 7 Strategic marketing of events 181
Ch. 8 Sponsorship of events 233
Ch. 9 Project management for events 277
Ch. 10 Control and budgets 315
Ch. 11 Risk management and legal issues 345
Ch. 12 Logistics 376
Ch. 13 Staging events 416
Ch. 14 Evaluation and research 448
Ch. 15 Issues and trends 479
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