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Festival and Special Event Management / Edition 3
     

Festival and Special Event Management / Edition 3

by Johnny Allen, William O'Toole, Ian McDonnell, Robert L. Harris
 

ISBN-10: 047080470X

ISBN-13: 9780470804704

Pub. Date: 01/31/2005

Publisher: Wiley

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of

Overview

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associated with the management of festivals and special events. The new edition features new developments, professional 'tools? and a discussion of the role of technology.

Product Details

ISBN-13:
9780470804704
Publisher:
Wiley
Publication date:
01/31/2005
Series:
Wiley Australia Tourism Series
Edition description:
REV
Pages:
534
Product dimensions:
7.26(w) x 9.65(h) x 1.15(d)

Table of Contents

Preface.

About the Authors.

Acknowledgements.

PART 1: EVENT CONTEXT.

Chapter 1. What are Special Events?

Chapter 2. The Impacts of Special Events.

Chapter 3. Conceptualising the Event.

Chapter 4. Economic Analysis of Events.

PART 2: EVENT STRATEGY.

Chapter 5. The Planning Function.

Chapter 6. Human Resource Management and Events.

Chapter 7. The Marketing of Events.

Chapter 8. Strategic Marketing of Events.

PART 3. EVENT ADMINISTRATION.

Chapter 9. Sponsorship of Events.

Chapter 10. Controls and Budgets.

Chapter 11. Legal and Risk Management.

Chapter 12. Information Technology and Events.

PART 4. EVENT COORDINATION.

Chapter 13. Logistics.

Chapter 14. Staging Events.

Chapter 15. Evaluation and Reporting.

Index.

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