Festival and Special Event Management / Edition 2

Festival and Special Event Management / Edition 2

by Johnny Allen, Ian McDonnell, William O'Toole, Rob Harris
     
 

ISBN-10: 0471421820

ISBN-13: 9780471421825

Pub. Date: 03/25/2002

Publisher: Wiley

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent

Overview

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Product Details

ISBN-13:
9780471421825
Publisher:
Wiley
Publication date:
03/25/2002
Edition description:
Older Edition
Pages:
416
Product dimensions:
7.30(w) x 9.22(h) x 0.90(d)

Table of Contents

About The Authors.

Preface.

Acknowledgements.

PART 1: EVENT CONTEXT.

Chapter 1. What are special events?

Chapter 2. The impacts of special events.

Chapter 3. Event tourism planning.

PART 2:EVENT STRATEGY.

Chapter 4. Conceptualising the event.

Chapter 5. The Planning function.

Chapter 6. Human resource management and events.

Chapter 7. Strategic marketing of events.

Chapter 8. Sponsorship of events.

PART 3: EVENT MANAGEMENT.

Chapter 9. Project management for events.

Chapter 10. Control and budgets.

Chapter 11. Risk management and legal issues.

Chapter 12. Logistics.

Chapter 13. Staging events.

Chapter 14. Evaluation and research.

PART 4: TRENDS AND ISSUES.

Chapter 15. Issue and Trends.

Case Study: Managing the knowledge of the 2000 Sydney Olympic Games.

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