Field Guide to Case Study Research in Tourism, Hospitality and Leisure

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The field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality, and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain, and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert ...

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Overview

The field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality, and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain, and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Changing the context/frame often dramatically affects what cognitive process an individual employs as well as their ability to craft choices and make decisions wisely. Thus, this field guide reports on the necessity of describing and explaining relevant decision contexts and to model/predict decisions and behavior for specific contexts.

Divided into six parts, this guide includes chapters on: analysis of texts, how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal people; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.

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Product Details

Table of Contents

List of Contributors xi

Why Case Study Research? Introduction to the Field Guide to Case Study Research in Tourism, Hospitality, and Leisure Kenneth F. Hyde Chris Ryan Arch G. Woodside 1

Part 1 Analysis of Texts

Analysis of Texts - Introduction Kenneth F. Hyde 13

Immersed in Green? Reconfiguring the Italian Countryside Through Rural Tourism Promotional Materials Elisabete Figueiredo Antonio Raschi 17

Evoked Emotions: Textual Analysis Within the Context of Pilgrimage Tourism to Gallipoli Anne-Marie Hede John Hall 45

Using Concept Mapping and Stakeholder Focus Groups in a Museum Management Case Study Jane Legget 61

Assessing The Grounded Theory of Packing for Air Travel Using a Video-Ethnographic Case Study Karin Olesen Kenneth F. Hyde 89

Using Expressive Text in Research to Interpret and Portray Lived Experience: Lived Experience in Hospitality Receptionist Work Gayathri Wijesinghe 109

Part 2 Executive Interviews

Executive Interviews - Introduction Kenneth F. Hyde 173

Single Case Study Research: The Development of Purenz.Com Sushma Seth Bhat 177

Fashions in Tourism: The Views of Russian Tourists and Experts Olga Lysikova 195

Case Studies in Multicultural Contexts in Asia Cindia Ching-Chi Lam Clara Weng-Si Lei 205

Part 3 Field Research

Field Research - Introduction Arch G. Woodside 221

Practical Tips for Conducting Research Abroad Jan Louise Jones 227

Knowledge Spillovers and Entrepreneurial Opportunities: The Case of Sannio Filmfest Mirella Migliaccio Francesco Rivetti 241

Epiphany Travel and Assisted-Subjective Personal Introspection Chad Mutter Arch G. Woodside 259

Functions and Behaviors of Tourists in Experience Management Process: Case of Three Independent Business Tourists Solmaz Filiz Karabag 275

Case Studies of International Tourists' In-Destination Decision-Making Processes in New Zealand Clive Smallman Kevin Moore Jude Wilson David Simmons 297

Part 4 Stakeholder Participatory Research

Stakeholder Participatory Research - Introduction Kenneth F. Hyde 319

Participatory Action Research for Stakeholder Collaboration: Lessons from a Rural Area in Piedmont, Italy Antonella Capriello 323

Protecting Social and Cultural Identity in Sustainable Tourism: The Case of Gökçeada, Turkey Erol Duran 345

Accessibility As Competitive Advantage of a Tourism Destination: The Case of Lousã Elisabeth Kastenholz Celeste Eusébio Elisabete Figneiredo Joana Lima 369

Dit-Achiev Model for Sustainable Tourism Management: Lessons Learned from Implementing a Holistic Model of Sustainable Tourism Indicators Jane Fitzgerald Sheila Flanagan Kevin Griffin Maeve Morrissey Elizabeth Kennedy-Burke 387

Part 5 Researching Indigenous and Marginal Peoples

Researching Indigenous and Marginal Peoples - Introduction Chris Ryan 411

Fieldwork in Remote Communities: An Ethnographic Case Study of Pitcairn Island Maria Amoamo 417

Stakeholders, High Stakes and High Tides: Quality of Life in a Small Island Festival Context Carina Ren Janne J. Liburd 439

Use of Mixed-Methods Case Study to Research Sustainable Tourism Development in South Pacific Sids Evangeline Singh Simon Milne John Hull 457

Culturally Sustainable Entrepreneurship: A Case Study for Hopi Tourism Kristen K. Swanson Constance DeVereaux 479

Part 6 Cross-Case Analysis

Cross-Case Analysis – Introduction Chris Ryan 497

Designing a Qualitative Multi-Case Research Study to Examine Participatory Community Tourism Planning Practices Oksana Grybovych 501

Independent Instrumental Case Studies: Allowing for the Autonomy of Cultural, Social and Business Networks in Tanzania Susan L. Slocum Kenneth F. Backman Elisabeth Baldwin 521

Cross-Case Analysis Chris Ryan 543

About the Authors 559

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