Fighting the Next Good Fight: Bringing True Broadband to Your Community
  • Fighting the Next Good Fight: Bringing True Broadband to Your Community
  • Fighting the Next Good Fight: Bringing True Broadband to Your Community

Fighting the Next Good Fight: Bringing True Broadband to Your Community

by Craig Settles
     
 

Separate fact from hype to effectively plan and deliver high speed internet services to your community. Using a combination of narrative and directive, insight and foresight, internationally recognized business strategist Craig Settles gives you a foundation for building and financially sustaining a broadband network.

Fighting the Next Good Fight does more than

…  See more details below

Overview

Separate fact from hype to effectively plan and deliver high speed internet services to your community. Using a combination of narrative and directive, insight and foresight, internationally recognized business strategist Craig Settles gives you a foundation for building and financially sustaining a broadband network.

Fighting the Next Good Fight does more than explain the issues and highlight the goals for broadband. "This book defines the needs, identifies the pitfalls, lays out the options, and ultimately prepares you to structure your own plan to promote better broadband in your community," according to Ken Fellman, President, National Association of Telecommunications Officers and Advisors (NATOA).

Fighting the Next Good Fight begins by focusing on the primary objective driving broadband projects nationwide, increasing economic development. Mr. Settles then methodically walks you through:

consensus building

conducting stakeholder needs assessment

aligning technology with business needs

total cost of ownership (TCO) concerns

preparing for ROI analysis

other issues key to broadband success

This book doesn't give you all the answers. It helps you find the best answers to meet your community's specific needs.

Read More

Product Details

ISBN-13:
9781587769054
Publisher:
Vivisphere Publishing
Publication date:
03/01/2010
Pages:
174
Product dimensions:
6.90(w) x 9.90(h) x 0.50(d)

Meet the Author

For over 20 years Craig Settles' workshops, consulting services and books have helped government and other organizations worldwide use technology to cut costs, improve business operations and increase revenue. Author of Fighting the Good Fight for Municipal Wireless (2006 Hudson House Publishing) and many in-depth analysis reports, Mr. Settles is a prominent thought leader on executing appropriate business strategies to deploy community broadband networks.

Mr. Settles has presented before the FCC on broadband issues, and is a frequent speaker on maximizing the use of broadband and Internet technologies. He served as Dir. of Electronic Commerce for Metricom, whose Ricochet wireless Internet access service was the pre-cursor to today's municipal broadband networks. Mr. Settles' company, Successful.com, has consulted with various U.S. communities and private-sector companies, including Glendale, CA, Santa Clara County, CA, Microsoft and Symantec.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >