Figures, Characters and Avatars: The Official Guide to Using DAZ Studio to Create Beautiful Art: The Official Guide to Using DAZ Studio to Create Beautiful Art

Figures, Characters and Avatars: The Official Guide to Using DAZ Studio to Create Beautiful Art: The Official Guide to Using DAZ Studio to Create Beautiful Art

by Les Pardew
     
 

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Who's the real marketing expert: the agency or the client? Each has a different approach to what really works and what consumers will respond to. Each approaches marketing strategy from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Marketing is the first book to offer

Overview

Who's the real marketing expert: the agency or the client? Each has a different approach to what really works and what consumers will respond to. Each approaches marketing strategy from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Marketing is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including the dynamics of the client/agency relationship,what marketing's really about, executing a successful campaign, the best ways to measure results, the best and worst campaigns ever run and a whole lot more. What makes this book different from other marketing books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at marketing as both the client and agency see it, leaving readers with a list of action items and a better understanding of core marketing concepts to dramatically improve their strategies.

Product Details

ISBN-13:
9781598638301
Publisher:
Course Technology PTR
Publication date:
01/03/2009
Sold by:
CENGAGE LEARNING
Format:
NOOK Book
Pages:
240
File size:
15 MB
Note:
This product may take a few minutes to download.

Meet the Author


Les Pardew is a recognized leader in the world of interactive entertainment. He is a video game and entertainment industry veteran with more 20 years of industry experience. His artwork credits encompass film and video production, magazine and book illustration, and more than 100 video game titles, including numerous market-leading choices. Les has also authored or co-authored 13 books on game art and game design for teens, digital art and 2D and 3D animation, drawing, and virtual models. Les started his career in video games doing animation for Magic Johnson Fast Break Basketball for the Commodore 64, He went on to help create several major games, including Robin Hood Prince of Thieves, Star Wars, Wrestle Mania, NCAA Basketball, Stanley Cup Hockey, Jack Nicklaus Golf, Where in the World/USA is Carmen Sandiego?, StarCraft Brood Wars, Rainbow Six, Cyber Tiger Woods Golf, and many others. An accomplished instructor, Les has taught numerous art and business courses, including teaching as an adjunct faculty member at Brigham Young University's Marriott School of Management. As a business leader, Les has founded two separate game development studios. He is also a favorite speaker at video game conferences and events.

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