The Filter Bubble: What the Internet Is Hiding from You

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More About This Book

Overview

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.

Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.

In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.

While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

Editorial Reviews

Evgeny Morozov
…[Pariser] is to be commended for reinvigorating the conversation about the dangers of online personalization. And The Filter Bubble deserves praise for drawing attention to the growing power of information intermediaries whose rules, protocols, filters and motivations are not always visible.
—The New York Times

Product Details

  • ISBN-13: 9781594203008
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 5/12/2011
  • Pages: 304
  • Sales rank: 154,322
  • Product dimensions: 8.36 (w) x 5.68 (h) x 1.00 (d)

Meet the Author

Eli Pariser is the board president and former executive director of MoveOn.org, which at five million members is one of the largest citizens' organizations in American politics. During his time leading MoveOn, he sent 937,510,800 e-mails to members in his name. He has written op-eds for The Washington Post and The Wall Street Journal and has appeared on The Colbert Report, Good Morning America, Fresh Air, and World News Tonight.

Customer Reviews

Average Rating 5
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Sort by: Showing all of 7 Customer Reviews

  • Anonymous

    Posted February 4, 2012

    ME

    I HATE this app don't get it because it suts-down on u

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted June 1, 2011

    A Must read

    We are so controled and have no idea. If you are a thinking person, you should read this and recommend it to anyone you care about who uses a computer. There are programs in the workplace that keep track of every key you touch and the records are archived. Please read this and be more informed with what you can do to stay outside of the box that we are slowly being forced into.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted February 10, 2012

    Very interesting

    It's interesting to see how much information others actually have on us. I never really thought about it before. The knowledge in this book made me contentious of how I use social websites and search browsers.
    SOPA is kind of a small matter compared to what can/has happen already.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 25, 2011

    Simone Adams

    Please rate this

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted July 27, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 20, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 4, 2011

    No text was provided for this review.

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