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The first edition of Porter/Norton was the most successful new entry into the financial accounting market in twenty years. This third edition holds true to the original vision of teaching the subject from both the preparer and user perspective, but with a revision focused on greater accessibility to the variety of students taught. Two annual reports (Gateway and Ben Jerry¦s) and an annual update program with price stability guarantee highlight the third edition package.
"Introductory accounting students are often overwhelmed and need assistance in understanding major topics of importance. POD Reviews help students understand what is most vital in the chapter information."
"POD Reviews will help students with test preparation. Quizzing at regular intervals should lead to better exam performance."
"The POD Reviews are an excellent idea. Placing them after every learning objective creates immediate feedback and affirmation of their understanding."
Gary A. Porter earned M.B.A. and Ph.D. degrees from the University of Colorado. Dr. Porter taught at several universities, including San Diego State and the University of Montana, and also served as department chair. He is currently Distinguished Lecturer at Drake University. Widely published and the recipient of numerous teaching awards, Dr. Porter has conducted workshops in the field, has worked as a staff accountant with Deloitte & Touche, and has actively served the Illinois CPA Society, American Accounting Association, and Financial Executives International.
Curtis L. Norton received his Ph.D. from Arizona State University and an M.B.A. from the University of South Dakota. He is currently Clinical Professor of Accounting at Arizona State University. Professor of Accounting at Northern Illinois University for more than 30 years, Dr. Norton earned the University Excellence Teaching Award and has published in The Accounting Review, The Journal of Accounting Education, CPA Journal, and other journals. A member of the American Accounting Association and Financial Executives International, he also consults and conducts training for private and governmental authorities, banks, and utilities.