Table of Contents
Preface: What Is Financial Intelligence? xi
Part 1 The Art of Finance (And Why It Matters)
1 You Can't Always Trust the Numbers 3
2 Spotting Assumptions, Estimates, and Biases 10
3 Why Increase Your Financial Intelligence? 17
4 The Rules Accountants Follow-and Why You Don't Always Have To 26
Part 1 Toolbox: Getting What You Want; The Players and What They Do; Reporting Obligations of Public Companies 36
Part 2 The (Many) Peculiarities of the Income Statement
5 Profit Is an Estimate 43
6 Cracking the Code of the Income Statement 48
7 Revenue: The Issue Is Recognition 56
8 Costs and Expenses: No Hard-and-Fast Rules 63
9 The Many Forms of Profit 75
Part 2 Toolbox: Understanding Variance; Profit at Nonprofits; A Quick Review: "Percent of" and "Percent Change" 83
Part 3 The Balance Sheet Reveals the Most
10 Understanding Balance Sheet Basics 89
11 Assets: More Estimates and Assumptions (Except for Cash) 95
12 On the Other Side: Liabilities and Equity 106
13 Why the Balance Sheet Balances 111
14 The Income Statement Affects the Balance Sheet 114
Part 3 Toolbox: Expense? Or Capital Expenditure?; The Impact of Mark-to-Market Accounting 119
Part 4 Cash Is King
15 Cash Is a Reality Check 125
16 Profit ≠ Cash (and You Need Both) 129
17 The Language of Cash Flow 135
18 How Cash Connects with Everything Else 139
19 Why Cash Matters 148
Part 4 Toolbox: Free Cash Flow; Even the Big Guys Can Run Out of Cash 152
Part 5 Ratios: Learning What the Numbers are Really Telling You
20 The Power of Ratios 157
21 Profitability Ratios: The Higher the Better (Mostly) 164
22 Leverage Ratios: The Balancing Act 172
23 Liquidity Ratios: Can We Pay Our Bills? 176
24 Efficiency Ratios: Making the Most of Your Assets 179
25 The Investor's Perspective: The "Big Five" Numbers and Shareholder Value 185
Part 5 Toolbox: Which Ratios Are Most Important to Your Business?; The Power of Percent of Sales; Ratio Relationships; Different Companies, Different Calculations 191
Part 6 How To Calculate (And Really Understand) Return on Investment
26 The Building Blocks of ROI 197
27 Figuring ROI: The Nitty-Gritty 203
Part 6 Toolbox: A Step-by-Step Guide to Analyzing Capital Expenditures; Calculating the Cost of Capital; Economic Value Added and Economic Profit-Putting It All Together 216
Part 7 Applied Financial Intelligence: Working Capital Management
28 The Magic of Managing the Balance Sheet 225
29 Your Balance Sheet Levers 229
30 Homing In on Cash Conversion 234
Part 7 Toolbox: Accounts Receivable Aging 239
Part 8 Creating a Financially Intelligent Company
31 Financial Literacy and Corporate Performance 243
32 Financial Literacy Strategies 249
33 Financial Transparency: Our Ultimate Goal 257
Part 8 Toolbox: Understanding Sarbanes-Oxley 259
Appendix: Sample Financials 261
Notes 265
Acknowledgments 267
Index 271
About the Authors 285