×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

FINANCIAL PUBLIC RELATIONS 2ED
     

FINANCIAL PUBLIC RELATIONS 2ED

by Pat Bowman (Editor)
 

Editorial Reviews

Booknews
In light of the expanded role of bankers and other financiers into almost every aspect of modern life, explores some measures to soften the public's opinion about them. Some of the topics are media relations, marketing, ethics, stock exchange listings, crisis management, and measuring opinion. Four case studies are included. Revised from Handbook of Financial Public Relations (1989). Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780750608299
Publisher:
Butterworth-Heinemann
Publication date:
09/28/1993
Edition description:
Pbk. ed
Pages:
192
Product dimensions:
6.30(w) x 9.06(h) x (d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews