Financial Services and the Consumer

Financial Services and the Consumer

by Dawn Burton
     
 

ISBN-10: 0415099617

ISBN-13: 9780415099615

Pub. Date: 07/28/1994

Publisher: Cengage Learning

Product Details

ISBN-13:
9780415099615
Publisher:
Cengage Learning
Publication date:
07/28/1994
Pages:
144
Product dimensions:
5.50(w) x 8.50(h) x (d)
Age Range:
18 Years

Table of Contents

List of tables
Acknowledgements
1Introduction1
2The emergence of the financial service consumer8
3Financial services go to market24
4Service quality, marketing, and human resource management strategies46
5Consumer financial behaviour65
6Consumerism comes to financial services80
7Consumer: king or peasant?98
Appendix113
Bibliography114
Name index126
Subject index129

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