Financial Times Guide to Strategy: How to Create and Deliver a Winning Strategy / Edition 3

Financial Times Guide to Strategy: How to Create and Deliver a Winning Strategy / Edition 3

by Richard Koch
     
 

“Most CEOs claimed that they wanted to spend about a third of their time on strategy. That’s about 80-days in a typical working year”. McKinsey Research, 2003.

A strategy is an essential tool in business. How do you know what you're doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which

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Overview

“Most CEOs claimed that they wanted to spend about a third of their time on strategy. That’s about 80-days in a typical working year”. McKinsey Research, 2003.

A strategy is an essential tool in business. How do you know what you're doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which are the key concepts and models you need to know about?

In the third edition of this easy-to-read and logically structured guide, Richard Koch leads the reader through each critical step in creating, delivering and understanding successful strategy. Beginning at the level of the business unit, where most everyday business activities are carried out, he shows us which questions to ask, how to go about answering them and what action to take as a result.

With an updated section on corporate strategy and an A-Z reference of strategy concepts, the FT Guide to Strategy is your guide to corporate success!

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Product Details

ISBN-13:
9780273708773
Publisher:
FT Press
Publication date:
08/28/2006
Series:
Financial Times Series
Edition description:
REV
Pages:
352
Product dimensions:
6.18(w) x 9.16(h) x 0.85(d)

Related Subjects

Table of Contents

Foreword to the third edition

Acknowledgements

INTRODUCTION

1. The use and abuse of strategy
2. A brief history of strategy
3. Swings in strategic thinking: six phases
4. Towards a synthesis
5. Progressive approximation in developing strategy

PART ONE: BUSINESS UNIT STRATEGY
A do-it-yourself guide

1. Overview
2. What businesses are you in?
3. Where do you make the money?
4. How good are your competitive positions
5. What skills and capabilities underpin your success?
6. Is this a good industry to be in?
7. What do the customers think?
8. What about the competitors?
9. How do you raise profits quickly?
10. How do you build long term value?
11. Conclusion
12. Addition note on the theory of Business Unit Strategy

PART TWO: CORPORATE STRATEGY
1. The joy of Corporate Strategy

2. An ecological view of Corporate Strategy

3. Five dimensions of Corporate Strategy

4. Conclusion

PART THREE: STRATEGIC THINKERS
PART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES
PART FIVE: STRATEGIC SHIFTS IN THE TWENTY-FIRST CENTURY

The impact of increasing returns, networks, and the net

Notes

Index

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