Financing the New Venture

Overview

Financing the New Venture will show small business owners what to do when the venture capitalists and the angel investors say "No" and the investment bankers say "Not Yet." This book is THE guide to raising capital for new ventures in the new millennium. Learn the most crucial ingredient possible for cooking up a successful investor capital campaign--a business model that drives everything else forward.
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Overview

Financing the New Venture will show small business owners what to do when the venture capitalists and the angel investors say "No" and the investment bankers say "Not Yet." This book is THE guide to raising capital for new ventures in the new millennium. Learn the most crucial ingredient possible for cooking up a successful investor capital campaign--a business model that drives everything else forward.
Read More Show Less

Product Details

  • ISBN-13: 9781580622073
  • Publisher: Adams Media Corporation
  • Publication date: 1/15/2000
  • Pages: 354
  • Product dimensions: 5.98 (w) x 9.22 (h) x 1.00 (d)

Table of Contents

Preface xix
Acknowledgments xxv
Introduction 1
Step 1 Designing The Phendmenal Message 27
Are You Really Ready? 28
The Four Phenomenal Messages 29
Industry Superstar Message 30
Profitable Company Message 30
The Great American Product/Exit Game Message 31
The Great American Product/Exit Game Message Is About Paradigm Shifting 31
What's the Venture Capital Industry's Track Record? 32
If You're in a Dry Hole, Changing Shovels Won't Help 34
A High Road Modeling Language for the 21st Century 35
Change Your Theory or Die 37
One More Lesson--Don't Blame the Venture Capitalists 37
What Can We Conclude So Far? 38
The Visionary Business Builder Message 38
The Research 39
Collins' and Porras' Research Results 39
Shattering the Myths 43
How to Present the Visionary Business Builder Message 44
Who Are You? 45
What Are You Planning to Do? 45
What Have You Done? 46
Discipline 1 Intelligently Build the Organization First, Then Focus On Products/Services 46
Design It and They Will Come 47
The Chaordic Web--The Organizational Blueprint 52
The "Designing Your Chaordic Web" Strategy 52
Your Identity 55
1. The Paradigm Vision 55
2. The Principals 57
3. The Promises of Discipline 2 62
Evidence Points for Your Identity 63
Your Launch Plan 66
4. The Path 66
5. The Positioning 73
6. The Products/Services 75
7. The Partners 76
8. The Processes 77
9. The Profits/Ownership 77
10. The Projections/Liquidity 78
A Summary of the Chaordic Web Elements Used in the Launch Plan 80
Evidence Points for Your Launch Plan 80
Your Growth Plan 83
4. The Path 83
5. The Positioning 88
6. The Products/Services 89
7. The Partners 91
8. The Processes 92
9. The Profits/Ownership 92
10. The Projections/Liquidity 93
A Summary of the Chaordic Web Elements Used in the Growth Plan 96
Evidence Points for Your Growth Plan 96
Discipline 2 Boldly Love Your Destiny 98
Discipline 3 Fanatically Hold Two Opposed Ideas at the Same Time and Remain Functional 99
The "Engineer a Launch Plan into Your Business Plan" Strategy 100
The "Imagine a Paradigm Vision into Your Business Plan" Strategy 100
Discipline 4 Passionately Preserve the Core and Drive for Progress 100
Preserving Core Ideology 101
Drive for Progress 101
The Design "Passionately Preserve the Core and Drive for Progress" into Your Business Plan Strategy 101
Discipline 5 Systematically Innovate 102
Discover It--Diffuse It 102
The Paradigm Adoptive Life Cycle Tool (PALC) 102
Conclusion 103
Step 2 Surveying Investor Financing Sources and Approaches 105
It's Like Fishing 106
The Way Things Are 107
Investor Financing Source 107
Source I The Venture Capital Market 107
How Big and Active Is This Market? 108
Venture Capital Myths 109
The Types of Venture Capitalists 110
Where to Find Venture Capitalists 110
The Needs of Venture Capitalists 110
Source II Strategic Corporate Investors 115
How Big and Active Is This Market? 117
Where to Find Strategic Corporate Investors 118
Who to Contact Within the Companies 118
Foreign Strategic Corporate Investors 120
The Needs of Strategic Corporate Investors 121
Strategic Business Needs 121
Financial Investment Needs 122
Source III Business Angels 122
How Big and Active Is This Market? 122
Business Angels Vs. Venture Capitalists 123
The Types of Business Angels 123
Business Angels Are Accumulators 127
Where to Find Business Angels 128
The Needs of Business Angels 129
Source IV Adventure Stockholders 134
How Big and Active Is This Market? 134
The Types of Adventure Stockholders 134
Where to Look for Adventure Stockholders 136
The Needs of Adventure Stockholders 137
Source V The Visionary Capital Market 142
Where to Find Visionary Capitalists 144
The Needs of Visionary Capitalists 144
Investor Financing Approaches 148
The Direct Placement Approach 149
The Money Raiser Approach 150
How Big Is the Money Raiser Market? 151
Where to Look for Money Raisers 155
Securities Licensed Money Raisers 157
Non-securities Licensed Money Raisers 162
Conclusion 173
Step 3 Developing the Business Plan 175
Elements of The Business Plan 176
The Contents 176
The Goal of the Business Plan 177
Bullet-Proof Your Business Plan 177
The Cover Page 179
The Executive Summary 180
Guidelines for Preparing Financial Forecasts 181
The Appendices 182
Conclusion 182
Step 4 Identifying Strategic Associations 185
Different Flavors 187
Variety of Support 189
Important Considerations 189
Strategic Association Leadership Teams 192
The Inner-Circle Team 192
The Board of Advisors Team 193
The Board of Directors Team 194
The Funding Team 194
The Corporate Finance Advisor or Coach--the Facilitator for "Doing the Right Thing" 196
Considerations in Hiring a Corporate Finance Advisor 196
What to Watch Out For 197
The Attorney--the Compliance Keeper 197
Considerations in Hiring Your Attorney 198
What to Watch Out For 198
The CPA--The Controller 199
Considerations in Hiring Your CPA 199
What to Watch Out For 200
Secondary Members of Your Funding Team 200
Conclusion 202
Step 5 Structuring the Financing 203
The Financing Sequence Plan 205
The Benefits of a Financing Sequence Plan 205
Should Your Company Go Public? 206
Advantages of Being a Public Company 206
Disadvantages of Being a Public Company 207
How to Develop Your Financing Sequence Plan 210
Current Funding Requirements 211
Current Financing Instruments 211
Smorgasbord 213
Public Offering Instruments 214
Benefits of Using a Public Offering Instrument 217
Disadvantages of Using a Public Offering Instrument 219
Private Offerings 219
So Is It a Public or Private Offering Instrument? 220
Equity Securities 220
General Characteristics 220
Common Stock Characteristics 222
Preferred Stock Types and Characteristics 223
Debt Securities 224
Bond Types and Characteristics 224
Debenture Characteristics 225
Notes 225
Note Types and Characteristics 225
Warrants and Options 226
Warrants 226
Options 226
Direct Participation Offerings (DPO's) 226
Direct Participation Offerings: Types and Characteristics 227
Special Features of Funding Instruments 228
Split Funding 228
Investor Note Financing 229
Assessments 229
Zero-Coupons 230
Your Term Sheet 230
Is There an Ideal Structure? 230
Conclusion 231
Step 6 Creating the Capital Relations Plan 233
Capital Relations Is Not a "Push" 234
Capital Relations Is a "Pull" 234
Ranking Relationship Quality 236
Creating Your Own Investor/Money Raiser Market 238
Investor/Money Raiser Profile Definitions 238
How Big Is the List? 239
Keep Your Pipeline Full 240
Creating Your Communications 240
Messages 240
Messengers 241
Developing the Customer Market Infrastructure Messengers 242
Developing the Advocate Messenger Program 243
Developing the Capital Market Infrastructure Messengers 247
Developing the Leadership Team's Communication Skills 252
Media 252
The Major Communication Tactics 253
The Minor Communication Tactics 264
The Communication Tools 272
Conclusion 280
Step 7 Developing the Discussion Documents 281
The Business Plan 283
The Term Sheet 283
The Funding Requirements Sheet 285
The Offering Campaign Plan 285
The Strategy Summary 285
The PERT Chart 288
The Budget 288
Collateral Marketing Tools 288
Conclusion 289
Step 8 Testing the Market and List Assemblage 291
Determining Investor/Money Raiser Profiles and Assembling Lists 292
Focus Groups 294
Some Tips about Focus Groups 295
After the Focus Group 298
How Many Focus Groups Are Needed? 298
How to Assemble Your Lists 298
Conclusion 299
Step 9 Finalizing the Documents 301
Final Preparation Tips 303
The Business Plan 303
The Offering Documents 303
The Offering Campaign Plan 303
The Collateral Marketing Tools 305
Conclusion 306
Step 10 Executing the Offering Campaign 307
No More Rehearsals 308
On With the Show 309
A Hypothetical Offering Campaign 309
Strategy Summary Observations 311
The PERT Chart 314
The Budget 314
The Offering Campaign 324
After the Offering Campaign 325
Shareholder Relations 325
Capital Relations Never Stops 327
Conclusion 327
Afterword 329
Notes 333
Index 341
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