Find a Husband after 35: Using What I Learned at Harvard Business School [NOOK Book]

Overview

Fate is late! For women 35 to 95, it’s time to get proactive if you want to find a husband. The rules for finding the right mate change later in life, as there are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program based on simple marketing tactics she learned at Harvard Business School. These innovative and smart tactics will empower any woman to find a husband quickly and ...
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Find a Husband after 35: Using What I Learned at Harvard Business School

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Overview

Fate is late! For women 35 to 95, it’s time to get proactive if you want to find a husband. The rules for finding the right mate change later in life, as there are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program based on simple marketing tactics she learned at Harvard Business School. These innovative and smart tactics will empower any woman to find a husband quickly and efficiently–and not just any husband: a wonderful husband.
In this practical no-nonsense guide, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the world of online dating and how to avoid common pitfalls. Greenwald’s 15 steps form a unique and effective plan for any woman who wants to jump-start her dating life and enrich her portfolio of potential husbands.


From the Trade Paperback edition.
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Editorial Reviews

From the Publisher
“Want a spouse? Read this book!”
Fortune

“Within two weeks of trying Rachel’s strategies, [I’m] now juggling so many suitors that I’ve started a ‘man-agement’ diary.”
O magazine

“Greenwald is the hottest thing to hit the dating scene since Sex and the City!”
The Observer (London)

“Dating diva Rachel Greenwald [delivers] an espresso shot of practical advice.”
Rocky Mountain News

“May be the most pragmatic set of dating rules yet.”
–New York Post

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Product Details

  • ISBN-13: 9780307415233
  • Publisher: Random House Publishing Group
  • Publication date: 12/18/2007
  • Sold by: Random House
  • Format: eBook
  • Pages: 336
  • Sales rank: 298,367
  • File size: 2 MB

Meet the Author

Rachel Greenwald has an MBA from Harvard Business School and a BA in psychology from Wellesley College. She has conducted seminars nationwide on “How to Find a Husband After 35” to sold out crowds, and has private clients all over the country. She is a featured guest on top-rated radio shows in major cities. She lives in Denver with her husband and children. This is her first book.

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Read an Excerpt

Introduction

Marketing 101

Why are you still single? It doesn’t matter.

The important question is not why are you still single, but what are you going to do about it? I have created a proven, proactive, assertive program that I simply call “The Program.” It will help you find a husband. The Program uses powerful marketing tactics that I learned at Harvard Business School, in my professional marketing career, and in coaching single women just like you. It will jump-start your dating life and get you married.

If you’re reading this book, you are probably between the ages of 35 and 105 and looking to get married for the first time, or maybe the fourth time. You probably have experienced waves of resignation, thinking that you will never find a wonderful mate. You may be divorced or widowed, or never married after spending time on your career or with the wrong boyfriend. Maybe you’ve had weight issues or you’ve been distracted by a sick parent. Maybe you’re shy and have trouble meeting men. It makes no difference how you got here: You’re single and ready to make a change.

What this book is not is an analysis of all that has gone wrong in your life, who’s to blame, or why society is the way it is. You’ll see zero quotes from famous psychiatrists, sociologists, priests, or rabbis about the plight of the single modern female.

Women frequently ask me how to change their patterns of the past. They spend too much time on the job, they are attracted to the wrong types of men, they can’t get over a lost love, their dates don’t turn into committed relationships, their committed relationships always fizzle, or a dozen other common patterns. These are areas that The Program does not address in its 15 Steps. The Program is about action and moving forward: It will help you find a husband, but it assumes that at your stage in life, you have a pretty good idea about why you’re still single.

For some of you, being single has been by choice. You are fundamentally happy except for the frustration you feel about not having met a great partner. You’ve had other priorities and you have a full life with your friends, family, activities, and career. You have been too busy to focus on getting married. If you are reading this book now, perhaps you’re ready to shift your focus.

For others of you, being single has not been by choice for any number of reasons. To understand those reasons, you may have tried therapy, read self-help books, or had friends and family counsel you on your issues. Hopefully, you are now enlightened and ready to break out of any damaging patterns. You want action, not more psychoanalysis.

Of course, you don’t want to find just any husband. You probably could have done that by now. You want a wonderful husband, whatever that means to you individually. This is understood throughout The Program. When I say that these tactics will help find your husband, know that I mean “your wonderful husband.”

And those wonderful husbands are out there. Every time I go to a new city to teach my seminar “Find a Husband After 35,” the seminar registration operator inevitably calls me in advance to ask, “Do you allow men in your class? We’ve had so many calls from men who want to attend your seminar.” I’ve called back many of those men, and I can promise you they’re not looking to “hit on” the single women in my class. They genuinely want to learn how to find a wife. Some are shy, some are busy with their jobs, some are busy with single parenting, and most just don’t know where the wonderful single women are. These men are lonely and out there looking for love, too. You’re going to learn how to find them in this book.

The Program allows you to take matters into your own hands with 15 action steps. It is designed for women later in life with unique challenges, such as fewer eligible men and more insular lifestyles.

Let me be clear. This is not a program for the uncommitted. At times, you will feel this plan requires too much effort and is too contrived. But reading this book is like dialing “Marriage 911”: It’s an emergency. And you do what you have to do. You’re lonely, maybe your biological clock is ticking, and you want a loving husband more than anything else. If you were searching for a job, you would devote enormous time and effort to finding the right one. Finding the right husband is certainly more important than a job, since hopefully the husband will be with you for a lifetime. If you wanted to lose weight, you’d abide by the required sacrifices and rules. The Program is like a combination job search and strict diet: There are commitments, sacrifices, and rules involved.

What is The Program?

Throughout this book I will frequently refer to “The Program.” The Program is a simple 15-Step action program to help you find a husband that uses marketing tactics I learned at Harvard Business School and honed in my professional marketing career. You, the reader, are the “product,” and The Program is a “strategic plan” to help you “market” yourself to find your future husband.

When you first hear the words product, strategic plan, and marketing applied to you and your dating efforts, perhaps you will bristle. This is normal. You are learning about a radical new approach. I assure you that The Program will be an empowering experience for you. It will allow you to take control of your unmarried situation and learn how you can do something smart and effective to change it.

You may recognize some tactics in this book that you’ve already put into practice. But my guess is that you’ve been doing only a few of these things, and doing them sporadically. Most of the dating activities that women initiate lack focus and coordination. They pull in different directions and don’t produce the desired result. The trick is pulling them all together into a comprehensive and systematic strategic program. This is key. Just as in an orchestra, you may have violins and flutes playing, but until a conductor comes along and brings all the instrument sections together, the music doesn’t deliver impact.

There are several tried-and-true methods by which 35+ singles meet each other today: fix-ups, organized activities, parties, “chance” meetings, and many kinds of dating services. While several of the 15 Steps advocate these familiar methods, what you’ll find in The Program is an abundance of new and creative tactics to make them effective for you. I don’t want to change you, I want to change what you do.

There are many tactics in this book that are just plain common sense. But I don’t assume that you have necessarily been practicing them. In any case, what you’ve been doing so far hasn’t worked, so what have you got to lose? Read on.

WHAT YOU WILL LEARN

You will learn a whole new approach to looking for a husband. Your mind-set will change as you practice The Program Thinking Method in Step #1 and start looking at the world through Program lenses. You will start to see the problem of finding a husband through the eyes of a marketer: a problem that can be solved with creative solutions. You will understand why the scene changes after 35 and why you need to cast a wider net as you search for Mr. Right. When you’ve finished this book, you will be able to devise and advertise your personal brand, know how to get out of your rut, be able to create a winning plan to increase the volume of men you meet, conduct an exit interview, and much more. So stop obsessing about being single, and let’s do something about it!

WHO MOVED MY ALTAR?

It really is different looking for a husband after 35. It’s as though someone moved your altar: You weren’t supposed to be standing here. Maybe you are part of the group of women whom I call the “Lost Cinderella Generation.” You broke the glass ceiling, but broke your glass slipper along with it. There are six major differences to take into account now:

1.Urgency: If you’re over 35 and looking to get married, you probably have a great sense of urgency. Your biological clock is ticking if you want children. Your friends and family are hounding you with: “Why aren’t you married yet?” And you’re sick to death of floating single in a sea of married couples. If you’re divorced or widowed, you have other urgent issues, too: the stress of being a single parent or the burden of loneliness after years of having a partner. Urgent matters require action. You can’t sit around, feel sorry for yourself, or wait until fate knocks on your door. You need to take matters into your own hands quickly and efficiently, using the proven search tactics from The Program. The tactics in this book are probably very different from the ones you used in your 20’s.

2.Fewer single men: It’s a math equation that’s hard to grasp. There should be roughly an equal number of single men after 35 as there are women, right? Wrong. There are 28 million single women over 35, but only 18 million single men over 35 (U.S. Census, 2000)! The difference is due to a number of factors, including the fact that many men marry younger women. You must accept the reality you’re given and figure out how best to address it. This means no more narrow criteria about what kind of man you’re looking for. Accept the possibility that your future husband may have many wonderful qualities, but they may come in a different package than you’ve imagined. He may be divorced, he may have kids of his own, he may be shorter than you, or he may work in a profession completely different from that of men you’ve dated in the past.

3.Changed bodies: Another cold reality. You are more likely to have problem body areas after 35. You may have had them before 35, but maybe they’re worse now. Double chins and cellulite are the enemies. Your friends are talking about botox and plastic surgery. There will always be some perfect older woman out there who looks like she’s 25, but for the rest of us, we need to make some changes to keep looking our best to attract men. The Program’s Step #3, Packaging, addresses this issue, and it’s very important. You don’t need to be beautiful and thin to find a husband. In fact, the most important success criterion is your level of commitment to the search. But you need to do some research and figure out what improvements you can make to your overall appearance. As they say, you only have one chance to make a first impression.

4.Baggage: By the time you’re over 35, you will probably have more “baggage” in your life than you did at 25 or 30. You may have the shadow of an ex-husband or ex-fiancé, the memory of a deceased husband, or worse, a therapist from whom you desperately seek approval. You may have a more demanding job, young children who require all your energy, teenage children who devour your patience, an ailing parent who consumes you with guilt, or a beloved pet who never leaves your side. Maybe you have personal issues with weight, shyness, or self-esteem. The Program will show you how to focus on your goal without being burdened by your baggage.

5.Habits: The older you are, the more difficult old habits are to break. You may have recurring patterns of choosing the wrong type of men, or being too picky and not giving new men a chance. You are probably more rigid and set in your ways. You may work too many hours at the office, or have a firmly entrenched routine at home. To really break these habits–which have been forming over many years, and are preventing you from finding a husband–you need a shock to your system. Using The Program’s marketing tactics for your dating efforts may be just what you need to help you make a change.

6.Insular lifestyle: After 35, your life is more insular. You aren’t on a college campus where thousands of single men hang around. You aren’t going out all night with your friends to parties and bars where chance meetings with single men are bountiful. Your job may be in a smaller office environment as you’ve risen higher in your position, or in a smaller city where it seems harder to meet eligible men. Or maybe you’ve earned the “right” to work at home and you rarely see your colleagues. Most of your friends are married with kids, and socializing means being a third wheel. You’re probably in a personal rut, doing the same things over and over with the same circle of people. The Program’s Step #8, Guerrilla Marketing, will give you the tools to do something different and change your lifestyle.

THE BOTTLENECK AFTER 35
There are several stages in the process of being single at any age that I have identified through the course of my work. While you may have experienced some but not all of these stages,
once or more than once, in a different order, or in varied intensities,
they are basically as follows:

—————————————————————————————————————————————————
THE STAGES OF BEING SINGLE
Freedom > Hope > Love > Loss > Resentment > Reflection >
Disappointment > Resignation > Renewal > Searching > Dating >
Selection > Commitment
—————————————————————————————————————————————————

I want to help you with the stage that most women have told me is the hardest one after age 35. I looked at these stages and asked myself, “If these were stages in a business process,
where would the bottleneck be?” Bottleneck is a term used in business operations to find which area on the production line is not running efficiently and is slowing down the other functions.
Most women have told me that “Searching” is the after-35 bottleneck, simply because there seem to be fewer men and even fewer opportunities to meet them. They say they don’t know how to find the good ones, they don’t have the stamina to continue the search, and they have lost hope. Sound familiar?

Clearly, all the stages in the singles process are daunting and difficult in their own right, but The Program is aimed primarily at the biggest bottleneck for women after 35: the Searching stage. Step #15, however—Exit Strategy: “Man”agement—also addresses some of the issues in the Dating, Selection, and Commitment stages. Even though many of you may still have issues with damaging patterns from your past and will have questions about other stages, I believe that you are mature women who can navigate these rough waters. You know where and how to find the help you need (friends, family, therapy, self-help books, and so forth). I want to concentrate on giving you the tools to find him first. If you never get up to bat, you can’t hit a home run!

NOT WARM AND FUZZY
In teaching you The Program, I will be blunt in my advice and tell you things that you may not want to hear. But I will offer the truth. Dozens of self-help books on the shelves offer gentle and coddling advice. This is not one of those books. The Program
is strict and bold. It will jolt you into action and provide creative tactics to find your husband. So don’t be offended as we get down to business.

WHY I WROTE THIS BOOK
I’m a professional marketing expert with an MBA from Harvard
Business School. In my former jobs I used to market a wide range of products—everything from bottled water to fashion jewelry. I learned and used classic marketing principles proven effective in selling many categories of products. But ever since my undergraduate days in college as a psychology major, I was always more interested in people than in retail products. It was inevitable that I began to see personal relationships through my
“marketing eyes.” What I saw was very intriguing, and I came to realize that finding a husband effectively is about applying business principles to the dating process and marketing yourself.
It’s all about using classic marketing tactics such as packaging,
branding, advertising, and niche marketing.
So I took my Harvard Business School training and real-life marketing job experiences and applied them to an untapped and growing market segment: single women over 35. I wanted to use my skills and instincts toward the challenge of helping women find a husband later in life. Five years ago, The Program
was born.

This began as a hobby. I felt so fortunate to have found my own husband, and to be so happy, that I wanted my single friends to have the same experience. I wanted to instill in them the same business thought process that had eventually led me to my husband. I started out working with only one woman at a time and I gave it my all. I acted as Mentor, Advertiser, and
Telemarketer for each one until she walked down the aisle. This became my passion. I was constantly on the phone with my latest
“project” and always looking for creative ways to fix her up by finding single men who were friends of friends of friends.
But I realized that I could have an impact on more than just a handful of single women if I gave them the tools to do it themselves, rather than doing it all for them.

So I sat down and formalized the 15 Steps that now comprise
The Program. At first, I just had the names of the steps written down on two sheets of notebook paper. I invited a few women
(friends of friends) to officially join The Program, and my “finda-
husband” consulting business was launched. This small group of pioneer women who first experimented with formal Program
steps soon discovered that they really worked! I am proud and happy to say that I attended each of their weddings.

Three years ago, I went to a party given by Stephanie, one of my Program pioneers. She was then a 40-year-old woman who had joined The Program and was on Step #12, Event Marketing:
Throw a Program Party! She had told many of her party guests in advance about The Program and how well it was working for her. By the time I arrived at her party, I was greeted by the single women like a Hollywood celebrity. Stephanie’s story had spread. Hordes of single women flocked to me, wanting to learn more about The Program. “What is it?” they whispered, as if it were a secret handshake. They were all intrigued and willing to try something new. I knew I was onto something exciting.
My private client base expanded dramatically over the next few years. I am proud that the majority of my clients have met their future husbands within 12 to 18 months of joining The
Program
. I took my message on the road, and I began to teach seminars around the country. I was invited to appear as a guest on several top-rated radio shows. And then someone said to me those five magic words that changed my life: “You should write a book.”

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Sort by: Showing 1 – 13 of 12 Customer Reviews
  • Anonymous

    Posted September 18, 2003

    Smart

    I think this book is very smart. It made me think about dating in a whole new way, and at age 58 being back in the dating market for 8 years, that's really saying something! The ideas are really creative -- I can't wait to try them out, especially Step #9.'

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 16, 2003

    I'll try it

    I love this book! I read it in one day and I am ready to begin. The Program puts the process in the hands of women, giving them the tools to tailor an approach that fits their personal style and is very effective. It doesn't ask single women to change who they are as individuals, it just asks them to change the means through which they communicate that style. I love it! I am buying it for 2 single friends over 40 --

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 15, 2012

    Interesting Concept - But more over the top than necessary

    I was pretty optimistic about reading the book, but found it hard to relate to in some aspects. Calling EVERY friend in in your rolodex and letting them know you are looking CAN come off as just weird, no matter how you preface it. You can have all the confidence in the world but doing this is just unacceptable if you want to maintain some form of class. I do agree that you need to work on yourself: You self confidence, self esteem and become the best you that you can be inside and out. It was harder to read than I thought because the suggestions such as these were so outlandish; I think you end up being more vulnerable than necessary and that's not good for any single woman.
    With this book, you need to be able to "eat the meat and spit out the bones". You shouldn't have to feel like because you won't do Any and Everything to find a husband that you are not still committed to doing so.

    0 out of 1 people found this review helpful.

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  • Posted May 18, 2009

    Old fashioned view of the world.

    The writer has not actually had to look for a husband for herself but she is full of good advice like telling you to sit back and wait for him to call. The type of man who would respond to the strictures she suggests is not someone I would want so I did not find the book very useful.

    0 out of 2 people found this review helpful.

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  • Anonymous

    Posted July 12, 2004

    A dating coach says USE THIS BOOK!

    This is a book that I¿ve been recommending ever since it was published in the fall of 2003. That¿s because it shares not only a perspective, but also a direction, that I¿ve encouraged marriage-oriented singles to take in their search for a life-partner relationship. The secret of this book is to not be misled by the title! This book is not just for single women over the age of 35. I see ¿the Program¿ as being useful to any single, regardless of age or gender, who is willing to make finding a life partner their #1 priority. Greenwald takes a business approach to achieving the desired result ¿ she creates an ¿action plan.¿ This is also a common principle in motivational psychology. The 15 steps of The Program utilize well-known business principles of marketing and advertising. Singles may ask, ¿But doesn¿t that take the magic out of just meeting someone and seeing if it works out?¿ The answer is ¿No,¿ because singles have to be in the right place both mentally and physically in order to recognize suitable candidates to determine if the ¿magic¿ could happen. So what you do, and don¿t do, has to be crafted and deliberate, and always with achieving your ultimate goal in mind. While Greenwald directs her readers to work The Program with ¿a mentor,¿ it is actually an excellent guidebook for working with an experienced relationship coach. This is best exemplified in Step #5 where Greenwald presents the necessity of creating a ¿personal brand¿ to communicate what makes you different from everyone else. Creating an effective personal brand requires a lot of thoughtful reflection and feedback from others to make sure that it accurately and succinctly represents YOU. This is where it¿s essential to work with a mentor or a coach to help you articulate your self-knowledge and your life¿s direction. Other sections of the book are also extremely valuable. I liked how Greenwald cogently and calmly encourages readers to ¿cast a wider net.¿ This if frequently one of the most frustrating experiences that I¿ve had as a coach ¿ getting singles to think ¿outside of the box¿ about who they want as partners. And as singles get older, they stay entrenched in their little boxes, which inevitably limits the number of potential candidates to date. Aaaarrrgghh! But Greenwald gently presents a strategy to help singles s-t-r-e-t-c-h their criteria for what they¿re looking for, all for the purpose of getting a larger number of prospects. I found that following the steps in this chapter to be preferable to putting my clients on a stretching rack! Overall, Greenwald conveys, in a sensitive and straight-forward manner, a goal-oriented action plan for truly marriage-oriented singles. It¿s not for the faint of heart. And it¿s especially not for those women who are still wishing that a fairy godmother wave a magic wand and grant them a husband. That¿s because Prince Charming has already been taken.

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  • Anonymous

    Posted October 23, 2003

    Ideas on paper

    Finally, someone has taken the time to write down my thoughts on how to find someone wonderful after 35!! I have done some of the steps already but didn't always put them all together. Thanks to Rachel as she has put them down and arranged them in a manner that makes sense. I came to the realization this year that dating is different now that I'm 35 compared to how and who I dated when I was in my 20's. I will recommed this book to all the ladies that I meet at Speed Dating Events that are still trying to find the Prince Charming that fits the glass shoe...I mean their type -- ladies get rid of your 'type list' and concentrate on finding someone wonderful!

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  • Anonymous

    Posted October 1, 2003

    What have I got to lose?

    It's about time someone wrote a logical dating book. It all makes so much sense. I think I can handle almost all the steps of Ms. Greenwald's program and my mentor is ready for me to get started.

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  • Anonymous

    Posted September 17, 2003

    Feminist Raves over 'The Program'

    I was certain that I would find a book about how to market yourself like a product in order to find a partner appalling, however I was pleasantly surprised by ¿How to Find a Husband After 35¿. This book is clever and practical, but what I like most is that ¿the program¿ is all about women taking action to get what they want. There is no reason why a feminist like myself shouldn¿t take Greenwald¿s good advise and use the same focus and drive to find a mate as I did to find my job and break the glass ceiling. I am recommending this book to all of my empowered girlfriends!

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  • Anonymous

    Posted September 23, 2003

    Pathetic

    Have we become THIS pathetic? I feel sorry for obviously intelligent women who would prefer to put on an act and find a husband than stay true to themselves.

    0 out of 1 people found this review helpful.

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    Posted January 14, 2010

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    Posted September 14, 2010

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  • Anonymous

    Posted February 6, 2010

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  • Anonymous

    Posted April 29, 2010

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