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Filled with vibrant ads that playfully use art-history icons—such as da Vinci's Mona Lisa, Michelangelo's David, Botticelli's Venus, and Warhol's soup cans—as well as rarely seen commissioned art from masters such as Willem de Kooning, Jacob Lawrence, and Rene ...
Filled with vibrant ads that playfully use art-history icons—such as da Vinci's Mona Lisa, Michelangelo's David, Botticelli's Venus, and Warhol's soup cans—as well as rarely seen commissioned art from masters such as Willem de Kooning, Jacob Lawrence, and Rene Magritte, Hoffman shows how the boundaries between fine art and advertising have disappeared. In fact, today's cutting-edge artists, such as Damien Hirst, Barbara Kruger, and Jeff Koons, are all part of the ad game.
Seasoning each provocative chapter ("The High Art of Class Lust," "Pop Goes the Easel," "The Greatest Degeneration") with wry observations from art world personalities and advertising luminaries, Hoffman shows us how narrow the gap between art and advertising really is.
So if you like art (even though you don't follow it closely), and advertising (even while you hate the fact that you can't escape it), the irreverent, irrepressible, irresistibly ironic Barry Hoffman gives you Both for the Price of One.
About the Author:
Barry Hoffman, a Managing Partner and Executive Creative Director at Young & Rubicam in New York, has written numerous award-winning ads and television commercials for a wide variety of accounts. He has served as a judge for the prestigious Steven E. Kelley Magazine Advertising awards as well as the Andys and Clios. Prior to his distinguished, ongoing career on Madison Avenue, he earned a Ph.D. in American Literature at Harvard and taught literature courses there and at the University of Massachusetts.
Posted September 10, 2003
This is a book that will appeal to everyone interested in the connection between art and advertising, how they have influenced each other and continue to do so. It provides a short course in both art history and ad history. The writing is alive and engaging. There are hundreds of ads accompanied by the art that influenced them. Missing, however, is any mention of the early Kodak ads based on photos by Ansel Adams, Paul Strand, Edward Weston, and more recently Paul Caponigro, Jerry Uelsmann and others.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.