Fine Art Publicity: The Complete Guide for Galleries and Artists [NOOK Book]

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Overview

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.
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More About This Book

Overview

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.

Product Details

  • ISBN-13: 9781581159462
  • Publisher: Skyhorse Publishing
  • Publication date: 2/1/2005
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 671,746
  • File size: 2 MB

Meet the Author

Susan Abbott has been a fine art public relations consultant for more than 30 years and is the author of Corporate Art Consulting (1-58115-034-2). She lives in San Francisco.

Table of Contents

Preface 10
Introduction: Using This Book 12
Ch. 1 Why Publicity? 13
Ch. 2 Your Marketing Plan 23
Ch. 3 Public Relations Primer 35
Ch. 4 Basic Publicity Tools 53
Ch. 5 Working with the Print Media 69
Ch. 6 Working with Television & Radio 93
Ch. 7 Preparing a Press Release 105
Ch. 8 Writing a Press Release 117
Ch. 9 Producing a Press Release 131
Ch. 10 Planning Exhibition Publicity 137
Ch. 11 The Exhibition Press Release 147
Ch. 12 Be Not Overwhelmed 169
Appendix 173
Sources of Further Information 174
Media Personnel 178
Index 183

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