Tenet Partners today announced that Barnes & Noble was named the number 1 retailer in a study of the Top 20 Most Powerful Back-to-School retail brands. Tenet Partners is a leading brand innovation and marketing firm, and its annual study of approximately 10,000 consumers and business decision-makers found that Barnes & Noble has the highest […]
The first day of school is just around the corner (how is that even possible??) and with it, all of the excitement and nerves that a new school year brings. This experience can be fun, but also fraught with emotion, particularly if your child is starting at a new school. I switched schools in the […]