First Look at Communication Theory / Edition 4

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This best selling text,which is appropriate for both lower and upper levels,analyzes the major communication theories. The material is presented in a coherent manner without over simplification
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Product Details

  • ISBN-13: 9780072291537
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 8/28/1999
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 576
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.90 (d)

Table of Contents

Preface for Instructors
Ch. 1 Talk About Theory 6
Ch. 2 Talk About Communication 19
Ch. 3 Weighing the Words of Ernest Bormann's Symbolic Convergence Theory 32
Ch. 4 Information Theory of Claude Shannon & Warren Weaver 48
Ch. 5 The Meaning of Meaning of I. A. Richards 57
Ch. 6 Coordinated Management of Meaning of W. Barnett Pearce & Vernon Cronen 69
Ch. 7 Symbolic Interactionism of George Herbert Mead 83
Ch. 8 Expectancy Violations Theory of Judee Burgoon 97
Ch. 9 Semiotics of Roland Barthes 110
Ch. 10 Constructivism of Jesse Delia 128
Ch. 11 Social Penetration Theory of Irwin Altman & Dalmas Taylor 143
Ch. 12 Uncertainty Reduction Theory of Charles Berger 153
Ch. 13 The Interactional View of Paul Watzlawick 167
Ch. 14 Relational Dialectics of Leslie Baxter & Barbara Montgomery 179
Ch. 15 Social Judgment Theory of Muzafer Sherif 195
Ch. 16 Cognitive Dissonance Theory of Leon Festinger 206
Ch. 17 Elaboration Likelihood Model of Richard Petty & John Cacioppo 216
Ch. 18 Groupthink of Irving Janis 235
Ch. 19 Functional Perspective on Group Decision Making of Randy Hirokawa & Dennis Gouran 247
Ch. 20 Information Systems Approach to Organizations of Karl Weick 261
Ch. 21 Cultural Approach to Organizations of Clifford Geertz & Michael Pacanowsky 273
Ch. 22 Critical Theory of Communication Approach to Organizations of Stanly Deetz 285
Ch. 23 The Rhetoric of Aristotle 302
Ch. 24 Dramatism of Kenneth Burke 312
Ch. 25 Narrative Paradigm of Walter Fisher 322
Ch. 26 Technological Determinism of Marshall McLuhan 341
Ch. 27 Cultivation Theory of George Gerbner 353
Ch. 28 Cultural Studies of Stuart Hall 363
Ch. 29 Agenda-Setting Function of Maxwell McCombs & Donald Shaw 376
Ch. 30 Spiral of Silence of Elisabeth Noelle-Neumann 387
Ch. 31 Anxiety/Uncertainty Management Theory of William Gudykunst 407
Ch. 32 Face-Negotiation Theory of Stella Ting-Toomey 419
Ch. 33 Speech Codes Theory (The Ethnography of Communication) of Gerry Philipsen 432
Ch. 34 Genderlect Styles of Deborah Tannen 447
Ch. 35 Muted Group Theory of Cheris Kramarae 459
Ch. 36 Order out of Chaos 481
App. A Abstracts of Theories 492
App. B Academic Journals That Focus on Communication Theory 498
App. C Feature Films That Illustrate Communication Theory 499
Endnotes 501
Credits and Acknowledgments 519
Index 521
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