First Modern Campaign

Hardcover (Print)
Buy New
Buy New from BN.com
$74.67
Used and New from Other Sellers
Used and New from Other Sellers
from $71.98
Usually ships in 1-2 business days
(Save 8%)
Other sellers (Hardcover)
  • All (5) from $71.98   
  • New (5) from $71.98   

Overview

The presidential campaign that pitted Richard M. Nixon against John F. Kennedy was the most significant political campaign since World War II. With Eisenhower's tenure at an end, American society broke with the culture of the war years. This social shift was reflected in and provoked by new trends in American political life and political campaigning, all of which made 1960 a landmark year in American politics.

In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was also an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena.

Ideological shifts within the parties as they combined with innovations in campaigning would mark a clear divide in politics as it was practiced and politics as it would have to be practiced in the future. Yet not since Theodore White's journalistic account, The Making of the President, has attention been paid to the full 1960 campaign as it played out in the early primaries and then culminated in the November election. Donaldson shows why the whole political season is critical to understanding American politics today.

The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

Read More Show Less

Editorial Reviews

Lewis L. Gould
Gary A. Donaldson has crafted a brisk, well-researched account of the dramatic confrontation between John F. Kennedy and Richard M. Nixon in the 1960 presidential election. Readers will find this engaging narrative a compelling introduction to the race for the White House that shaped American politics for many decades.
The Journal of Southern History
In this lively and informative book Gary A. Donaldson provides readers with a number of important insights into American politics.
CHOICE
The book is a pleasant read that weaves interesting anecdotes and insights to provide a lively account of party politics in the 1950s and the campaign and election of 1960. . . . Recommended.
Journal of American History
Donaldson's brevity and thematic unity make this book an excellent choice for undergraduates. . . . Donaldson's ability to tell a good story combines nicely with a thorough survey of scholarly works and manuscript collections.
Journal Of Southern History
In this lively and informative book Gary A. Donaldson provides readers with a number of important insights into American politics.
The Historian
Theodore H. White's The Making of the President 1960 established the popular genre of insider campaign narratives and remains the most famous book of all campaign books. Prospective readers of The First Modern Campaign will want to know what is different and new about this new account of the 1960 election. Gary A. Donaldson tackles his Theodore White problem in a preface and makes an important claim: for all of its virtues, White's version of the 1960 election was marred by his romanticized portrait of John F. Kennedy. The First Modern Campaign promises to be a more evenhanded treatment of the candidates, and it delivers on this promise.
Publishers Weekly

There will be no serious dispute about this book's basic, and frequently repeated, argument-that the 1960 election was the first modern presidential election, principally because of the centrality of the nation's very first televised debates. Nor will any of the details about which the author writes be new to knowledgeable readers. But what Donaldson (Liberalism's Last Hurrah: The Presidential Campaign of 1964) does achieve is to gather everything about that pivotal election season in a fast-paced, comprehensive tale. He brings the day's leading historical characters alive in all their complexity, diversity and skills. Sympathetic to them yet objective about their strengths and weaknesses, he lets contemporaries do the criticizing in their own words while he observes them from above the fray-all, save John Kennedy, making their way through the usual political thickets to defeat. Donaldson is particularly good at analyzing the divisions within the two major parties, especially those of the Republicans, and in assessing the role of religion in the campaign. One comes away with a heightened appreciation of Nixon's clarity of understanding, Kennedy's distinctive energy and the origins of the right's grievances, which eventually led to its takeover of the Republican Party. (July)

Copyright 2007 Reed Business Information
Journal Of American History
Donaldson's brevity and thematic unity make this book an excellent choice for undergraduates. . . . Donaldson's ability to tell a good story combines nicely with a thorough survey of scholarly works and manuscript collections.
Historian
The First Modern Campaign promises to be a more evenhanded treatment of the candidates, and it delivers on this promise. Donaldson has done extensive archival research and brings his revealing findings to bear at numerous points in his narrative. The strength of the book is in its fast-paced yet thorough account of the Kennedy-Nixon combat. Donaldson does an equally good job sketching the political background for the 1960 election and describing the pivotal events of the campaign.
The Journal Of Southern History
In this lively and informative book Gary A. Donaldson provides readers with a number of important insights into American politics.
Choice
The book is a pleasant read that weaves interesting anecdotes and insights to provide a lively account of party politics in the 1950s and the campaign and election of 1960. . . . Recommended.
Read More Show Less

Product Details

  • ISBN-13: 9780742547995
  • Publisher: The Rowman & Littlefield Publishing Group Inc
  • Publication date: 7/28/2007
  • Pages: 210
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.50 (d)

Meet the Author

Gary A. Donaldson is professor of history at Xavier University of Louisiana. He is the author of many books on American history in the twentieth century, including Liberalism's Last Hurrah: The Presidential Campaign of 1964, Modern America: A Documentary History of the Nation Since 1945, and The Second Reconstruction: A History of the Modern Civil Rights Movement.

Read More Show Less

Table of Contents

Chapter 1: The "Modern Republicanism" of Eisenhower and the GOP Split in the Fifties
Chapter 2: The Democrats Endure the Eisenhower Years
Chapter 3: Kennedy and the Liberals
Chapter 4: The Democrats Slug It Out in the Primary Season
Chapter 5: Waiting for Nixon
Chapter 6: The Conventions
Chapter 7: Campaign One
Chapter 8: The Great Debates
Chapter 9: Campaign Two
Chapter 10: Epilogue and Analysis

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)