First Modern Campaign

First Modern Campaign

by Gary A. Donaldson
     
 

In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a

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Overview

In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

Product Details

ISBN-13:
9780742548008
Publisher:
The Rowman & Littlefield Publishing Group Inc
Publication date:
07/28/2007
Edition description:
New Edition
Pages:
210
Product dimensions:
6.00(w) x 9.00(h) x 0.44(d)

Table of Contents

Chapter 1: The "Modern Republicanism" of Eisenhower and the GOP Split in the Fifties
Chapter 2: The Democrats Endure the Eisenhower Years
Chapter 3: Kennedy and the Liberals
Chapter 4: The Democrats Slug It Out in the Primary Season
Chapter 5: Waiting for Nixon
Chapter 6: The Conventions
Chapter 7: Campaign One
Chapter 8: The Great Debates
Chapter 9: Campaign Two
Chapter 10: Epilogue and Analysis

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