Fish! A Remarkable Way to Boost Morale and Improve Results

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Overview

Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. Imagine an environment in which people are truly connected to their work, to their colleagues, and to their customers. In this engrossing parable, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Across the street from her office is Seattles very real Pike Place Fish Market, world famous and wildly successful thanks to its fun, bustling, joyful atmosphere and customer service. By applying ingeniously simple lessons learned from the actual Pike Place fishmongers, our manager learns how to energize those who report to her and effect an astonishing transformation in her workplace. Addressing todays work issues (including employee retention and burnout) with an engaging metaphor and an appealing message that applies to any sector of any organization, Fish! offers wisdom that is easy to grasp, instantly applicable, and profoundthe hallmarks of a true business classic. Based on a bestselling ChartHouse training video which has been adopted by corporations including Southwest Airlines, Sprint, and Nordstrom.

Addressing today's most pressing work issues with an engaging metaphor and an appealing message that applies to anyone in any sector of any organization, Fish! offers wisdom that is easy to grasp, instantly applicable, and profound -- the hallmarks of a true business classic.

Product Details

  • ISBN-13: 9780786866021
  • Publisher: Hyperion
  • Publication date: 3/8/2000
  • Pages: 112
  • Sales rank: 17,465

Meet the Author

Stephen C. Lundin, Ph.D., is a filmmaker, graduate business school professor, and a professional speaker. He runs a corporate membership seminar series as part of the Institute for Management Studies and leads the Institute for Creativity and Innovation at the University of St. Thomas in Minneapolis.

Harry Paul is currently a senior vice president with The Ken Blanchard Companies, where he coordinates special projects and manages their internal speakers bureau. He lives in California.

John Christensen, an award-winning filmmaker, lives in Minneapolis. He is now CEO of ChartHouse Learning Corporation, the leading producer of corporate learning films, including Fish!, the video, which has been adopted by thousands of corporations nationwide.

Read an Excerpt

FISH
A Remarkable Way to Boost Morale and Improve Results


By Stephen C. Lundin, Ph.D., Harry Paul, and John Christensen

HYPERION

Copyright © 2000 Stephen C. Lundin, Harry Paul, and John Christensen.
All rights reserved.
ISBN: 0786866020



Chapter One


Seattle—Monday Morning


It was a wet, cold, dark, dreary, dismal Monday in Seattle, inside and out. The best the meteorologist on Channel 4 could offer was a possible break in the clouds around noon. On days like this Mary Jane Ramirez missed Southern California.

    What a roller coaster, she thought, as her mind retraced the last three years. Dan, her husband, had received a great offer from Microrule and she had been confident she could find a job once they relocated. In just four short weeks they had given notice, packed, moved, and found great daycare for the kids. Their house hit the Los Angeles housing market just at the right time and sold immediately. True to her confidence, Mary Jane quickly found a supervisory position in the operations area of First Guarantee Financial, one of Seattle's largest financial institutions.

    Dan really loved his job at Microrule. When he came home at night he was bursting with energy and full of stories about the great company for which he now worked and the advanced work they were doing. Dan and Mary Jane would frequently put the children to bed and talk well into the evening. As excited as Dan was about his new company, he was always just as interested in her day, wanting to know about her new colleagues and the challenges she was facing in her work life. Anyone watching would easily guess that they were best friends. The spirit of each shined in the presence of the other.

    Their detailed planning had anticipated every possible contingency but one. Twelve months after moving to Seattle, Dan was rushed to the hospital with a burst aneurysm—"a genetic oddity" they called it—and he died of internal bleeding while never regaining consciousness. There was no warning and no time to say good-bye.

    That was two years ago this month. We weren't even in Seattle a full year.

    Stopping in mid-thought, with memories flooding her mind, a surge of emotion welled up inside her. She caught herself. This is not the time to think about my personal life; the workday is less than half over, and I'm swamped with work.


First Guarantee Financial


During her three years at First Guarantee, Mary Jane had developed a great reputation as a "can-do" supervisor. She wasn't the first to arrive or the last to leave, but she had a work ethic that almost always left her in-basket empty. The thoughtful way she conducted her work actually led to a small problem in the organization as others tried to make sure that their work passed through her part of the organization. They knew the work would get done on time and with the highest quality.

    She was also a good person to work for. She always listened closely to the concerns and ideas of her staff and was well liked and respected in return. It wasn't uncommon for her to cover for someone with a sick child or important appointment. And, as a working manager, she led her department in production. She did this in an easygoing way, which rarely generated any tension—other than tension to get the job done well. Her direct reports and associates enjoyed working with and for her. Mary Jane's small group developed a reputation as a team you could count on.

    In sharp contrast, there was a large operations group on the third floor that was often the topic of conversation for the opposite reason. Words like unresponsive, entitlement, zombie, unpleasant, slow, wasteland, and negative were used frequently to describe this group. It was the group everyone loved to hate. Unfortunately for the company, nearly every department needed to interact with the third floor since they processed most of First Guarantee's transactions. Everyone dreaded any contact with the operations group.

    Supervisors swapped stories about the latest fiasco on the third floor. Those who visited the third floor described it as a place so dead that it sucked the life right out of you. Mary Jane remembered the laughter when one of the other managers said that he deserved a Nobel Prize. When she asked what he meant, he said, "I think I may have discovered life on the third floor." Everyone roared.

    Then, a few weeks later, Mary Jane had cautiously and somewhat reluctantly accepted a promotion to manager of the operations group on the third floor of First Guarantee. While the company had great hopes for her, she had major reservations about accepting the job. She had been comfortable in her present job—and her willingness to take risks had been much higher before Dan's death. The group she had been supervising had been with her during the rough days after Dan's death, and she had felt a strong bond with them. It would be hard to leave people who had shared so much of themselves during such dark times.

    Mary Jane was acutely aware of the terrible reputation of the third floor. In fact, if it hadn't been for all of the unforeseen expenses of Dan's hospitalization, she probably would have turned down the promotion and pay raise. So here she was, on the infamous third floor. The third person to have the job in the last two years.


The Third Floor


In her first five weeks on the job she had struggled to understand the work and the people. While mildly surprised that she liked many of the people who worked on three, she quickly realized that the third floor deserved its reputation. She had observed Bob, a five-year veteran on the third floor, letting the phone ring seven times before purposely breaking the connection by unplugging the cord. She had overheard Martha describing how she handled those in the company who "hassled" her to do her processing faster—she put their file under the out-basket "by mistake." Every time Mary Jane went into the break room there was someone dozing at the table.

    Most mornings the phones rang unanswered for ten to fifteen minutes after the official start of the day because the staff was still arriving. When questioned, the excuses were both abundant and lame. Everything was slow motion. The "zombie" description of the third floor was definitely deserved. Mary Jane did not have a clue what to do, only the knowledge and conviction that she must do something and do it soon.

    The night before, after the kids were asleep, she had tried to work out her situation by writing in her journal. She looked down at last night's entry:


It may have been cold and dreary outside on Friday, but the view from my internal office window made dreary sound like a compliment. There was no energy there. At times I find it hard to believe there are living human beings on three. It takes a baby shower or a wedding for anyone to come alive. They never get excited about anything that's actually happening at work.
I have thirty employees for whom I am responsible and for the most part they do a slow, short day's work for a low day's pay. Many of them have done the same slow day's work in the same way for years and are totally bored. They seem to be good people, but whatever spark they may have once had, they have lost. The culture of the department is such a powerful and depressing force that new people quickly lose their spark as well. When I walk among the cubicles it feels like all the oxygen has been sucked right out of the air. I can hardly breathe.
Last week I discovered four clerks who were still not using the computer system installed here two years ago. They said they liked doing it the old way. I wonder how many other surprises are in store for me.
I suppose many back room operations are like this. Not much here to get excited about, just lots of transactions which need to be processed. But it doesn't have to be like this. I must find a way to convey how crucial our work is to the company. Our work allows others to serve the company's customers.
Although our work may be a critical part of the big picture, it happens behind the scenes and is basically taken for granted. It's an invisible part of the organization and would never appear on the company's radar screen if it wasn't so bad. And believe me, it is bad.
It is not a love for this work which brings any of us to this department. I'm not the only person with money problems on this floor. Many of the women and one of the men are also single parents. Jack's ailing father just moved in with him. Bonnie and her husband now have two grandchildren as full-time residents. The big three are why we are here: salary, security, and benefits.


Mary Jane pondered the last sentence she had written in her journal. Back room operations had always been lifetime positions. The pay was adequate, and the jobs were secure. Looking at the rows of cubicles and desks outside her office, she formulated some questions. "Does my staff know that the security they cherish might be just an illusion? Do they realize the extent to which market forces are reshaping this industry? Do they understand that we will all need to change in order for this company to compete in a rapidly consolidating financial services market? Are they aware that if we don't change we will eventually find ourselves looking for other employment?"

    She knew the answers. No. No. No. No. Her staff members were set in their ways. They had been left alone in the back room far too long. They were just doing their jobs and hoping that retirement would come before change. And what about herself? Was her view that different?

    The ringing phone pulled her back into the present. The call was followed by a sixty-minute blur of "fire fighting." First, she found out that an important client file was missing and it was rumored to have last been seen on the third floor. Next, someone from another department was so sick and tired of being put on hold she came to the third floor in person and was creating an unpleasant scene. At least there was some energy to work with. Then someone from legal was disconnected three times in a row. And one of the many staff members out ill today had an important project due. After the last fire of the morning was extinguished, Mary Jane reached for her lunch and headed for the door.


The Toxic Energy Dump


Mary Jane had begun leaving the building for lunch during the last five weeks. She knew the cafeteria lunch group would be doing what they always did, discussing the sins of the company and moaning about the third floor. It was now too personal and much too depressing to listen to their complaints. She needed some fresh air.

    Most of the time she strolled down the hill to eat lunch at the waterfront. There, while nibbling on a bagel, she would gaze at the water or watch the tourists mill around the little shops. It was a tranquil setting, and Puget Sound provided her some contact with the natural world.

    She had only made it two cubicles from her office when she heard the distinct sound of her phone ringing. It could be the day care, she thought. Stacy did have a runny nose this morning. So she raced back to her office, picking up the phone on the fourth ring. "This is Mary Jane Ramirez," she gasped.

    "Mary Jane, this is Bill."

    Oh boy, what now, she wondered, as she listened to the voice of her new boss. Bill was another reason she had thought twice about taking the job on three. He had a reputation as a real SOB. As far as she could tell, his reputation was deserved. He would issue commands, cut you off midsentence, and he had an annoying habit of asking about the status of projects in a paternal way. "Mary Jane, are you staying on top of the Stanton project?" As if she didn't have a clue. Mary Jane was the third manager in two years, and she was beginning to understand that it wasn't just the problems with the people on three, it was also Bill.

    "I've just come out of an all-morning meeting with the leadership group, and I want to meet with you this afternoon."

    "Sure, Bill, is there a problem?"

    "The leadership is convinced that we're in for some tough times and in order to survive, we will need the best from everyone. More productivity from the same employees, or we start making changes. We talked about the corrosive effect of a few departments, where the energy and morale are so low that it pulls everyone down."

    A feeling of dread descended upon Mary Jane.

    "The boss went to one of those touchy-feely conferences on spirit in the workplace, and he's all fired up. I don't think it's fair to single out the third floor, but he seems to believe the third floor is the biggest problem."

    "He singled out the third floor?"

    "Not only did he single out the third floor, but he had a special name for it. He called it a 'toxic energy dump.' I don't want one of my departments called a toxic energy dump! It's unacceptable! It's embarrassing."


Excerpted from FISH by Stephen C. Lundin, Ph.D., Harry Paul, and John Christensen. Copyright © 2000 by Stephen C. Lundin, Harry Paul, and John Christensen. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.


Foreward

Raving Fans, and Gung Ho!

Fish! is an incredible story that John Christensen first caught on film. He and his company, ChartHouse, produced an amazing video on the world famous Pike Place Fish market in Seattle. I have been showing this video at every one of my seminars to illustrate what happens when you create Gung Ho! employees--you ignite your workforce and create Raving Fans.

Now Stephen Lundin, and long-term colleague of mine Harry Paul, have teamed up with John to bring the Fish! story to print. In whatever media it appears, it's a fabulous love story. As the book suggests, "When we choose to love the work we do, we can catch our limit of happiness, meaning, and fulfillment every day."

How important is that? Incredibly important, especially when you consider that people spend about 75 percent of their adult wake time doing work-related activities--getting ready for work, traveling to work, working, contemplating work, and decompressing after work. If we spend that much time in that part of our lives, we ought to enjoy it and be energized by it. And yet, too many people are trading time on the job to satisfy needs elsewhere; "Thank God It's Friday" is still a way of life for many people.

Those days can stop now--if you read Fish!, share it with everyone with whom you work, and implement the four secrets and suggested strategies that Lundin, Paul, and Christensen give you. I guarantee that every manager will benefit from Fish!, because it will not only increase employee retention, it will motivate people to take pride in what they do. People like to work in an environment that is fun, energizing, and where they can make a difference. The Fish! philosophy will also benefit every employee, because it prevents burnout and will keep you excited about what you do.

As you can tell, I'm excited about Fish! I think this is a marvelous book. The story of the world famous Pike Place Fish market is fantastic. But this book is not just about selling fish; it's a love story that can happen in your organization, too.

Customer Reviews

Average Rating 4
( 66 )

Rating Distribution

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(36)

4 Star

(13)

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(8)

2 Star

(4)

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(5)

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See All Sort by: Showing 1 – 20 of 45 Customer Reviews
  • Anonymous

    Posted March 10, 2004

    If it were only this simple...

    I thought the book had a couple things going for it. I loved the four principles: choose your attitude, have fun, make their day, and be present. These are all idealistic and special when they can be implemented. I also enjoyed the parable format and found the book to be a quick read. On the other hand, the book has some serious flaws. For example, one of the principles is 'Choose your Attitude.' It would be wonderful if every person could be magically transformed into having a good attitude. But that's not the way it works in the real world. Though I deeply believe that a lot of people can develop a great attitude if they are managed correctly, the truth is that there are some people out there who have terrible attitudes (i.e. they are lazy, don't work well with others, don't take pride in their work, etc.) and will never change regardless of how they are managed. It's a shame this has to be done, but the best way to deal with this problem is to fire these types of employees (after giving them a fair chance to get better) and replace them with people who have a good attitude. Also, the authors virtually said nothing about the importance of how employees are managed. If you want an employee to have a good attitude, I personally feel that genuinely listening to their ideas or giving them a sincere compliment on their work will often do the trick. But good management techniques such as this aren't touched on in the book. In summary, the book is worth reading since it'll only take an hour or two of your time. But remember that this Fish! is swimming in shallow water. Greg Blencoe Author, The Ten Commandments for Managers

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted August 15, 2009

    FISH!

    Great communication, speedy delivery and item shipped in mint condition. Thank you.

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  • Posted November 17, 2008

    I Also Recommend:

    Work made fun gets done

    Fish! tells the story of a woman who is going through a very difficult time in her life. She discovers the fish mongers at the Pike's Place fish market in Seattle and is amazed by their ability to enjoy their job, no matter how smelly or difficult. She translates this lesson to her workplace with much success, as many organizations have done through this book.

    My favorite parable for leadership and personal productivity, which I strongly recommend, is Squawk! - How to Stop Making Noise and Start Getting Results.

    Was this review helpful? Yes  No   Report this review
  • Posted October 26, 2008

    more from this reviewer

    I Also Recommend:

    Okay with Reservations

    I really liked this simple, small book. I really did. However, as a director of human resources, I was hoping for more depth. While the book is a fun tale, the lessons contained therein are too whimsical to really help corporations with their real problems. Sure, everyone wants to strive for fun, teamwork, etc., however, the daily arena does not allow such graceful answers.

    Once again, I liked the book just don't expect to be pointed in a corrective position.

    Michael L. Gooch, SPHR

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  • Anonymous

    Posted September 6, 2008

    Makes work fun

    Other posters have commented on outside services associated with this product, but all I can speak of is the book itself. Fish! is the best book out there on finding the fun in work and turning dreary days into high energy activity. As for a book that builds teamwork between peers, gets management and subordinates working well together, and creates top-notch performance that everyone can be proud of (not just the boss) there is no better book than Squawk!: How to Stop Making Noise and Start Getting Results

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  • Anonymous

    Posted June 29, 2008

    Great for supervisors or managers!

    This book can be read in one day. It's very short, sweet and to the point. This is a great read for someone who is in charge of a team, manager, supervisor, etc. The basis of the book is on 4 elements of a great team. It gives you ideas of how to turn your team from boring to brillant. Highly recommended! As an employee, I would love for our team leader to focus more on having fun and engaging clients. The corporate world has become much too serious!

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  • Anonymous

    Posted January 29, 2008

    Had to fetch far for the fish

    I'm a fan of Blanchard style of storytelling, but I didnt understand the kudos for this book. The story didnt work for me at all. The real world would show an exodus of staff from the third floor to positions/companies elsewhere. Having a fish market save the day was too far fetched. I'm flying away to other leadership books.

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  • Anonymous

    Posted October 7, 2006

    Nothing fishy here.

    A short story about a manager who turns an unenthusiatic department into an effective team by using the principles from a fishmarket. The book is very popular and reminds me a lot of another business title 'The Sixty-Second Motivator.' I have seen the video that the book was based upon- it's a pretty cool. Probably a lot of managers will benefit from Fish if they use its priciples and may find that it can help to increase employee retention and motivate workers to take pride in what they do. The story is very short and can be read easily in a day- so you can start using the principles right away. In a nutshell, the book is designed to help people love the work they do even if they can't always do the work they love.

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  • Anonymous

    Posted March 27, 2006

    Fish! Bound

    I enjoyed reading this book. It has opened my eyes to what is needed to exit the 'toxic waste dump'. Life is too short to work in an extemely negative enviroment. You are part of the problem or part of the solution. I choose to be part of the solution. Fish! is a great read, short and to the point. I highly recommend it.

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  • Anonymous

    Posted February 17, 2006

    The book is a winner to the public.

    I think that Fish was a good book.A story that tells a lady husband dieing and her having to move location in her job. She meet this man that worked at a fish restuarant. He taught her how to change what they call the toxic dump into a fun place to work . As she chanage the toxic dump she learned something real important. Well that all I'm going to say about this book and I well tell you read the book. It first I didn't thing I would like this book cause it look boring. I recommend this book to anyone that enjoy a book that tell a good story.

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  • Anonymous

    Posted October 24, 2005

    Fun in the workplace

    This book is based on the four principles that make the workplace fun in a Seattle fish market. As I work in a stressful environment, the book helped me to stop and smell the roses. I enjoyed it.

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  • Anonymous

    Posted May 7, 2005

    Make the most of it

    Good book if only because in reading it you take the time to build some perspective and consider other paths. Simple story, but that's the point.

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  • Anonymous

    Posted February 16, 2005

    Very good book- when you think out of the box

    My daughter had to get this book for her school and wrtie a paper on it. Later in the day she gave the book to me. So I read it. I thought this was a fantastic book. As some of the reviews say it was corny - we'll thats the point- when as adults have we played. I think my daughter gave me this book because I myself was living my own tonix waste dump. Me and my husband have been self employed for 15 years and we have gotten into this dump. This book made me see outside the box. That I do have a choice - everyday - well worth reading- and the words you can put on the refrigerator have made my day brighter. Each day my adult children leave me messages. Any mundain office needs this book- because any place can be made a better place to work!!!

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  • Anonymous

    Posted December 8, 2004

    A very wise 12 year olds opinion!

    I may be tweleve but I can assure you, this book can really do a lot for those in need. Leadership skills are very important, and this will help! I know for a fact for we had to read it in health class!

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  • Anonymous

    Posted September 20, 2004

    Fish! A remarkably simplistic story

    This must be the rare exception where the movie is better than the book. Maybe (stress the maybe) this has some value to a novice group leader or a business newbie. However, the saccharin-sweet, Polly-Anna universe in which this ¿parable¿ takes place is so far from reality, and written in such an insultingly juvenile fashion, that it almost defies explanation. Not wanting this to sound like it is coming from a TWD, but it¿s difficult to take this book seriously and I cannot see what all the accolades are about.

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  • Anonymous

    Posted February 18, 2004

    A Big Help for Leaders

    Fish promotes leadership in the best way. It connects leadership to teamwork! Doing so is absolutely essential to getting the job done right. Every manager should have this book in her/his repertoire.

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  • Anonymous

    Posted October 8, 2003

    great principles if you look beyond the corn

    The first principle we learn in Fish! is Choose Your Attitude. How appropriate, since what you get from this book completely depends on the attitude you choose when reading it. The four principles of Choose Your Attitude, Play, Make Their Day, and Be Present are solid and have been proven at the real life Pike Place Fish in Seattle (the video is magnificent). No one can poke holes in the validity of these ideas. If you are looking to simply glean some excellent ways to help you love the work you do, then this book is for you. However, it may be difficult to swallow the story that is used to illustrate these principles. If you approach this book with a skeptical eye, you may be disappointed. The fictional team in this story seems to come together and open their hearts to each other much too quickly and easily. For me, the corny factor dropped Fish! from five stars down to four. My advice? Get this book anyway. Choose your attitude. Look beyond the corny facets to find and apply the valuable nuggets. They are there. Larry Hehn, Author of Get the Prize: Nine Keys for a Life of Victory

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  • Anonymous

    Posted March 15, 2003

    A parable with some worthwhile lessons

    Fish is a delightful parable about an imaginary environment where employees are genuinely connected to their work, to their co-workers, and to their customers. There are a few simple lessons contained in this book which are worth the read. I gained infinitely more personally and for my corporation when I read Optimal Thinking-How to Be Your Best Self by Rosalene Glickman Ph.D. Optimal Thinking is the mental tool to be our best, bring out the best from others and optimize results. We are currently training all our people to be Optimal Thinkers.

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  • Anonymous

    Posted March 14, 2003

    It's Helped my Workplace

    I have read some of the book and think it's great. Although, more of what it is about, I think, is just for managers to see that people work harder and have better working relationships when we have a little fun at work. Creativity, I think that's what it's about. It makes everyone think more creativly to make the fun happen, not leave it up the the managers or supervisors. I have wanted to come to work lately (before I was just getting bored.)

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  • Anonymous

    Posted February 12, 2003

    Simply Fishy

    I like the storybook approach and entertaining characters that are introduced in Fish! A Remarkable Way to Boost Morale & Improve Results. Many employees and employers are feeling overwhelmed and disenchanted with the struggles and victories of turbulent economic times. So, Fish! offers a short read and easy escape from the daily grind. Incorporating fun and laughter in the workplace is just good business; most customers expect a welcoming environment when buying a product or service. But, readers seem to be more interested in practical advice on how to enjoy work and life. I would have enjoyed the book more if it offered specific ideas about tackling the difficult issues that face everyone in the workforce.

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