Fisher Investments on Technology (Fisher Investments Press Series)

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Fisher Investments on Technology (Fisher Investments Press Series) Pub. Date: 3/22/2010 Publisher: Wiley, John & Sons, Incorporated

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Overview

While the innovative potential of technology is exciting, investing in this sector requires a good dose of discipline. Forecasting the ways in which technology transfers into stock price movements can be difficult, but Fisher Investments on Technology can help you gain a better understanding of how this can be accomplished.

This installment of the Fisher Investments On series is an all-encompassing guide to understanding and analyzing investment opportunities within the global Technology sector. With this book as your guide, you'll quickly become familiar with the global Technology investment universe-from IT services and software to semiconductors and communications equipment-and discover a viable approach for identifying firms in this field with the greatest probability of outperforming. Along the way, you'll also become familiar with the high-level economic, political, and sentiment drivers behind this sector and how accurately identifying them can help determine when to overweight or underweight it.

You don't have to be a professional to successfully invest in the global Technology sector-but you do need to be prepared. Fisher Investments on Technology provides a framework for investing in Technology now and for the rest of your investing career.

About Fisher Investments Press

Fisher Investments Press brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and New York Times bestselling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience-from novices to enthusiasts to professionals.

Product Details

ISBN-13: 9780470452370
Publisher: Wiley, John & Sons, Incorporated
Publication date: 3/22/2010
Pages: 208
Sales rank: 813,231
Series: Fisher Investments Press Series, #7
Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Brendan Erne is an equity research analyst at Fisher Investments, focusing on the Global Technology sector. He is also a contributing columnist for MarketMinder.com. Erne received a BA in finance from Washington State University. Prior to joining Fisher Investments, he worked as a financial advisor for Ameriprise Financial in Bellevue, Washington. Originally from Redmond, Washington, Erne currently resides in San Francisco.

Andrew S. Teufel has been with Fisher Investments since 1995, where he currently serves as a Co-President and the Director of Research. Prior to joining Fisher Investments, he worked at Bear Stearns as a corporate finance analyst in its Global Technology Group. Teufel also instructs at many seminars and educational workshops throughout the United States and United Kingdom, and has lectured at the Haas School of Business at UC Berkeley. He is also the Editor in Chief of MarketMinder.com. Teufel is a graduate of UC Berkeley.

Foreword ix

Preface xi

Acknowledgments xv

Part I Getting Started in Technology 1

Chapter 1 Technology Basics 3

More Than Gadgets ... A Means 4

Technology 101 7

Starting Small: Semiconductors 7

Getting Larger: Products and Components 12

Making It All Work: Software and Services 20

Chapter 2 A Brief History of Modern Technology 25

The Snowball Event: History of Semiconductors 26

History of Computers 31

History of Communications 35

History of the internet 37

Chapter 3 Technology Sector Drivers 43

Economic Drivers 43

Political Drivers 57

Sentiment Drivers 61

Part II Next Steps: Technology Details 67

Chapter 4 Technology Sector Breakdown 69

Global Industry Classification Standard (GICS) 69

Global Technology Benchmarks 71

Technology Industry Breakdown 75

Chapter 5 Challenges in the Information Technology Sector 99

Product Maturity and Obsolescence 99

Fighting Maturity and Obsolescence 101

Extreme Fluctuations in Supply and Demand 110

Intellectual Property Threats 113

Chapter 6 A Deeper Look at Current and Emerging Technologies 117

Semiconductor Production Process 118

Emerging Manufacturing Technologies 122

Computer Technology 124

Part III Thinking Like a Portfolio Manager 131

Chapter 7 The Top-Down Method 133

Investing Is a Science 133

Einstein's Brain and the Stock Market 134

The Top-Down Method 136

Top-Down Deconstructed 141

Managing Against a Technology Benchmark 149

Chapter 8 Security Analysis 155

Make Your Selection 156

A Five-Step Process 157

Important Questions to Ask 165

Chapter 9 Upgrading Your Portfolio-Investing Strategies 175

Strategy 1 Adding Value at the Sector Level 176

Strategy 2 Adding Value at the Industry Level 178

Strategy 3 Adding Value at the Security Level 183

Strategy 4 Adding Value in a Technology Sector Downturn 184

Strategy 5 Venture Capital 185

Good Luck! 186

Glossary 187

Notes 194

About the Authors 201

Index 202

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