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Fitness Culture: Gyms and the Commercialisation of Discipline and Fun
     

Fitness Culture: Gyms and the Commercialisation of Discipline and Fun

by R. Sassatelli, Frank Trentmann (Editor), Richard Wilk (Editor)
 

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This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary cultures of consumption.

Overview

This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary cultures of consumption.

Editorial Reviews

From the Publisher

"This engaging exploration of what sustains gym membership as a consumer practice will be of interest to scholars of studies of consumption, the body, leisure and health." - CHOICE Review

"Rejecting cultural dupe models, so prevalent in consumerist analyses of fitness, Sassatelli provides a comprehensive analysis of the range of complicated and sometimes contradictory meanings that participants use to understand their continued participation in a commodified fitness culture." - Journal of Consumer Culture

"Sassatelli has written a great book which will be of wide interest and value to scholars of both embodiment and consumption as well as to the narrower fraternity of 'gym researchers.'" - SocioLogica

"An important contribution to contemporary thought on consumer culture." - Journal of Sociology

Product Details

ISBN-13:
9780230507494
Publisher:
Palgrave Macmillan UK
Publication date:
08/16/2010
Series:
Consumption and Public Life Series
Edition description:
2010
Pages:
236
Product dimensions:
5.50(w) x 8.60(h) x 0.80(d)

Related Subjects

Meet the Author

ROBERTA SASSATELLI is Professor of Sociology at the University of Milan, Italy. She has published widely on consumer culture, the sociology of the body and cultural theory. Her most recent publications include Consumer Culture. History, Theory and Politics.

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