Five Minutes to a Great Real Estate Ad (with CD-ROM) / Edition 1

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Struggle no more! Discover how to write an effective real estate ad with FIVE MINUTES TO A GREAT REAL ESTATE AD. With hundreds of examples and ideas for agents or brokers to use and adapt in daily business, this real estate text provides you with tools you need to create an effective ad. Creating your ad is made even easier with a CD-ROM that provides template ads with which you can quickly and easily merge data from Microsoft Excel or Word or customize copy to create your own market-driven ads in just 5 minutes!

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Product Details

  • ISBN-13: 9780324376692
  • Publisher: Cengage Learning
  • Publication date: 12/30/2005
  • Edition description: BK&CD-ROM
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 10.80 (w) x 8.40 (h) x 0.50 (d)

Meet the Author

John Mayfield received his real estate license at the age of 18 in 1978. He was one of the first sales associates in his board of REALTORS? to reach the Missouri Association of REALTORS? Million Dollar Club and has been a practicing broker since 1981. He owned and managed three offices in Southeast Missouri and is still a practicing broker. John has taught pre- and post-license real estate courses since 1988. He has earned the ABR?, ABRM, CRB, GRI, and e-PRO? designations. John is an avid real estate speaker and trainer. He is the author of two previous books listed in the TOP 10 Broker Resources by the Council of Real Estate Brokerage Managers (CRB), February 2005, and contributing editor to the Sales Coach" section for REALTOR? Magazine Online. He also is a real estate writer for Hewlett Packard's Web Site. John is the NAR Director for the state of Missouri. Visit for more information."

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Table of Contents

1. Introduction - How to G.E.T. C.A.L.L.S. 2. What Buyers Want in A Home Purchase. 3. Budgeting for Ads. 4. Condominiums. 5. Small Home Ads. 6. Large Homes. 7. Luxury Homes. 8. Lake and Resort - Vacation Homes. 9. Homes with Acreage. 10. Farms - Ranches. 11. Land and Acreage. 12. Historic and Older Homes. 13. Commercial and Businesses. 14. Holiday Ads. 15. Sport Related Ads. 16. Price Reductions. 17. Agent Promotion. 18. Open House Ads. 19. New Homes/New Construction. 20. Recruitment Advertisements. 21. Fair Housing Issues. 22. Conclusion. Appendix with Sample Closing Phrases and AD Template.

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Customer Reviews

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  • Anonymous

    Posted August 4, 2006

    a must buy to expedite one's business

    Dear Mr. John Mayfield, Concerning my 2nd computer and downloading your CD for ¿5 Minutes to a Great Real Estate Letter¿, your help was extremely appreciated along with your added information that I am able to mail merge your letters to multiple clients with ease. This knowledge is valuable and I feel honored for being able to speak with you. Typically one places a good author upon a pedestal, yet so gentlemanly you answered all my questions, thank you. I am looking forward to learning more dialogs from your next book that includes advertising. With my coming from a previous career of biomedical device engineering, my designs originated from atop earlier scientist¿s shoulders. I¿ve noticed that within my newer 3 year old career of real estate that a typical agent remains too proud stand upon the shoulders of good authors. I find this behavior the opposite of what Dr. Einstein stated that he also stood upon the shoulders of giants before him. This is to paraphrase what Albert Einstein said that the most powerful of mathematical formulas is that of compounding interest as related to knowledge. Thank you for sharing and making a difference, even if I generously speak for only for a discerning 75% of all us Realtors.

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