Five Minutes to Great Real Estate Marketing Ideas (with CD-ROM)

( 2 )

Overview

As a real estate professional, would you like to seize the power of one office suite in your daily businesses, but don't know how to implement the programs to marketing strategies within your real estate career? This book will help alleviate this problem and show you exactly how to leverage one software application such as Microsoft Office to improve the success of your business. The principles and applications presented can also be used with other applications like Top Producer, Online Agent and other marketing ...

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Overview

As a real estate professional, would you like to seize the power of one office suite in your daily businesses, but don't know how to implement the programs to marketing strategies within your real estate career? This book will help alleviate this problem and show you exactly how to leverage one software application such as Microsoft Office to improve the success of your business. The principles and applications presented can also be used with other applications like Top Producer, Online Agent and other marketing programs by Hewlett Packard. 5-MINUTES TO GREAT REAL ESTATE MARKETING IDEAS is a collection of powerful marketing tools, valuable ideas, and do-it-yourself strategies to help real estate professionals like you set up action plans for existing clients, past clients, for-sale-by-owners, expired listings and much more. You'll learn the secrets to using free reports, letters and documents, sample flyer and postcard templates, listing and buying presentations along with other tools to help streamline and improve your daily real estate business. This book also incorporates the ideas, documents, templates and other marketing proposals through use with the Microsoft Office Family of products such as Word, Excel, Outlook, PowerPoint, Publisher and more. The bonus CD-ROM included in the book provides all of the forms, documents, checklists and presentations found throughout the book.

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Product Details

  • ISBN-13: 9780324653588
  • Publisher: Cengage Learning
  • Publication date: 11/1/2007
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 8.30 (w) x 10.70 (h) x 0.50 (d)

Meet the Author

John Mayfield received his real estate license at the age of 18 in 1978. He was one of the first sales associates in his board of REALTORS? to reach the Missouri Association of REALTORS? Million Dollar Club and has been a practicing broker since 1981. He owned and managed three offices in Southeast Missouri and is still a practicing broker. John has taught pre- and post-license real estate courses since 1988. He has earned the ABR?, ABRM, CRB, GRI, and e-PRO? designations. John is an avid real estate speaker and trainer. He is the author of two previous books listed in the TOP 10 Broker Resources by the Council of Real Estate Brokerage Managers (CRB), February 2005, and contributing editor to the Sales Coach" section for REALTOR? Magazine Online. He also is a real estate writer for Hewlett Packard's Web Site. John is the NAR Director for the state of Missouri. Visit www.5-Minutes.com for more information."

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Table of Contents

Introduction. 1. The 4 Ps of Marketing. 2. Who is Your Market? 3. For-Sale-By Owners (FSBOs). 4 . Expired Listings. 5. Sphere of Influence (S.O.I.). 6. Working with Buyers. 7. Working with Sellers. 8. Agent Promotion. 9 . Online Marketing Ideas. 10. Brokerage Marketing Plan. 11. Building a Referral Base. 12. Summary and Conclusion. Appendix. Index.

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted May 20, 2010

    This Works!

    As the author of the book, the information does work and if one will just give it a try, your business will increase. I will admit that the CD-ROM does contain errors and typos. Unfortunately there was a mistake on the files copied to the CD-ROM. If you order, please send me proof of purchase, and I will forward you a link to download the correct files. Sorry! You can find my e-mail address inside the book.

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  • Posted August 17, 2009

    Don't re-invent the wheel!

    The book is filled with the tried and true marketing practices and systems that have work in good markets and slow ones. But don't just rely on the CD to provide the information, letters, etc. that you want to publish. I found many spelling, puntuation and tense errors. Proof read carefully especially if you have teachers and professors on your mailing lists.

    Other than that, it is nice to have everything I've been looking for in one place and I don't have to type everything in again. Have found bits and pieces on various designation web sites, NAR, etc. but great to have it in one place.

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