Five Minutes to More Great Real Estate Letters (with CD-ROM) / Edition 2

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A Quick Time Saver & Money Maker - All in One! Successful real estate agents must target their marketing messages to persuade more prospects and generate sales. The fast pace and increased competition of real estate demands it! That's why John Mayfield, the Real Estate Tech Guy, has expanded on his best-selling first edition to deliver another 200+ ready-to-use or customizable marketing messages - because time is money. This second edition covers timeless topics such as prospecting and client-closing, but also includes e-mail and drip marketing campaigns along with contemporary and niche correspondence. New topic areas include foreclosures, short sales, price reductions and much more. Each is ready to use or customize directly from the included CD.

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Product Details

  • ISBN-13: 9781111428181
  • Publisher: Cengage Learning
  • Publication date: 2/1/2011
  • Edition number: 2
  • Pages: 256
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.80 (d)

Meet the Author

John Mayfield received his real estate license at the age of 18 in 1978. He was one of the first sales associates in his board of REALTORS? to reach the Missouri Association of REALTORS? Million Dollar Club and has been a practicing broker since 1981. He owned and managed three offices in Southeast Missouri and is still a practicing broker. John has taught pre- and post-license real estate courses since 1988. He has earned the ABR?, ABRM, CRB, GRI, and e-PRO? designations. John is an avid real estate speaker and trainer. He is the author of two previous books listed in the TOP 10 Broker Resources by the Council of Real Estate Brokerage Managers (CRB), February 2005, and contributing editor to the Sales Coach" section for REALTOR? Magazine Online. He also is a real estate writer for Hewlett Packard's Web Site. John is the NAR Director for the state of Missouri. Visit for more information."

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Table of Contents

Part I: GENERAL LETTERS. 1. Letters to Lenders. 2. Letters to Vendors. 3. Letters to General Public. 4. e-Mail Signatures & Messages. Part II: PROSPECTING LETTERS & REPORTS. 5. Letters to Recruit Buyers. 6. Letters to Recruit Sellers. 7. Letters to Sphere of Influence. 8. Letters for Short Sale Prospects. 9. e-Mail Messages for Prospecting. 10. Free Reports to Buyers & Sellers. Part III: BUYER-ORIENTED LETTERS. 11. Letters for Pre-Showing Buyers. 12. Sample Buyer Presentations. 13. Letters for Post-Showing Buyers. 14. Follow-up Letters to Buyers while Showing Properties. 15. Letters between Contract and Closing. 16. Follow-up Letters to Buyers after the Sale. 17. e-Mail Messages for Buyers. Part IV: SELLER-ORIENTED LETTERS. 18. Letters for Pre-Listings. 19. Seller Presentation Letters. 20. Letters for Post-Listings. 21. Letters between Contract and Closing. 22. Letters to Follow-up after the Sale. 23. e-Mail Messages for Sellers. Part V: BROKER LETTERS. 24. Letters for Recruiting New Agents. 25. Letters for Experienced Agents. 26. Letters for Retention. Part VI: PUBLIC RELATIONS DOCUMENTS. 27. For Sales Associates. 28. For Brokers/Managers. 29. For Office.

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