Five Minutes with VITO: Making the Most of Your Selling Time with the Very Important Top Officer


VITO is the Very Important Top Officer, the person with the ultimate veto power. VITOs control every decision that's made in every enterprise in your sales territory. If you want to sell and live large, you must get to VITO—and launch the proven Sandler Selling System that will turn VITO into one of your business partners forever.

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VITO is the Very Important Top Officer, the person with the ultimate veto power. VITOs control every decision that's made in every enterprise in your sales territory. If you want to sell and live large, you must get to VITO—and launch the proven Sandler Selling System that will turn VITO into one of your business partners forever.

This book will teach you to use the Sandler Selling System in all of your interactions with VITO including:

• How to land an appointment, bond and build rapport with VITO
• How to establish up-front contracts with VITO
• How to create allies in VITO's ranks and file, including their Gatekeepers
• How to leave voicemail messages that get call-backs from VITOs
• How to make powerful presentations to VITO
• How to control your sales process and influence VITOs buying process
• How to compress your sales cycle and increase your average deal size

Sandler Training and VITO selling have combined over 80 years of sales know-how, 1200 hours of audio and video programs, 5000 pages of training materials, and direct experience in training over 15 million salespeople and distilled it into one concise, powerful selling resource. Five Minutes with VITO is the definitive guide for salespeople who want to start where they belong—at the top.

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Product Details

  • ISBN-13: 9780978607838
  • Publisher: Pegasus Media World
  • Publication date: 10/28/2008
  • Pages: 224
  • Sales rank: 692,047
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Dave Mattson is the CEO and a partner at Sandler Systems, Inc., an international training and consulting organization Since 1986, he has been a trainer and business consultant in management, sales, interpersonal communication, corporate team-building, and strategic planning throughout the Unite States and Europe. His domestic and international clients include top-name organizations in many different industries.

In 1995, Anthony Parinello started a revolution with his first best-selling book, 'Selling to VITO, the Very Important Top Officer.' He's authored seven wildly successful sales books, personally trained over two million salespeople around the world with his weekly Internet broadcasts. Parinello's students learn to use his unique appointment-setting methods to present their ideas to CEOs, presidents, owners, and other difficult-to-reach individuals who hold the ultimate veto power over all decisions made within their enterprises.

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Table of Contents

Introduction: Should You Read this Book?
Sales Paradise
Sales Graveyard
Your destiny
Personal accountability
A promise
Ready...     1
Meet VITO, the Very Important Top Officer...and Everyone Else     7
The Network of Influence and Authority
Who's who in the network?
The four languages of sales
Functions, features, advantages and benefits
Why Sell to VITO?     15
Signature levels
What VITOs "don't buy"
Protection against the competition
Nineteen really good reasons to sell to VITO
Why Five Minutes?     23
Your first eight seconds in "VITO-land"
VITO's ten leadership traits
VITO's ten operating values
Being the best you can be
What do you have in common with VITO?
Attitudes and Latitudes     29
VITO's "would-I-spend-any-of-my-time-with-you" scale
Equal business title vs. Equal Business Stature
VITO's attitudes, techniques, and behaviors
VITO's Headset     34
Adopting VITO's mindset
The art of introducing new thoughts
Direct questions
Becoming a trusted advisor
Changing VITO's thought process
VITO's Selling (and Buying!) Process: Bonding and Rapport     41
The Sandler Process: an overview
Bonding and Building Rapport
VITO's Selling (and Buying!) Process: Up-Front Contracts     45
Maintaining control
Creating a balanced relationship
Creating an Up-Front Contract with VITO
VITO's up-front communication style
Unshakable confidence
VITO's Selling (andBuying!) Process: Pain     47
Progress, growth, over-accomplishment and over-achievement
How to uncover VITO's pain
Expectations vs. reality
VITO's Selling (and Buying!) Process: Budget     49
VITO's definition of "budget"
What VITO wants, VITO gets
Time, resources and process investments
Accelerating the VITO sales process
VITO's Selling (and Buying!) Process: Decision     51
Understanding VITO's business criteria
VITO's decision making process
Access to other players
VITO's comfort factor
VITO's Selling (and Buying!) Process: Fulfillment     53
Winning VITO's commitment
Understanding VITO's big picture
De-cluttering the decision-making process
Presentations to VITO
VITO's Selling (and Buying!) Process: Post-Sell     55
Buyer-seller to customer-provider transitions
Decision making comfort
Second thoughts
Winning VITO's unshakable loyalty
Set...     57
Your Real Job Description     58
VITO buys as VITO sells
Your commonalities with VITO
Thinking like VITO thinks
Selling like VITO sells
Some Definitions, Some Answers     61
Gaining access to: suspects, prospects, customers, existing customers and VIP customers
Pre-disposed sales opportunities
High-margin, add-on business
Establishing the Consequences of Not Taking Action     68
Liability in growth, revenue, cost, and compliance
Quantifying "no" for products, services and solutions
Changing the priorities
The biggest sin in VITO's world
The Balanced Gain Equation     76
Winning VITO's business
VITO's up-side and down-side thinking pattern
The balanced gain equation
VITO messaging for writing, telephone, in-person and voice mail messages
Close-up on the Big Idea     82
Understanding VITO's goals, plans and objectives
The Big Idea that connects to your product, services or solutions
Creating a Big Idea for VITO
The VITO Awards     88
The best ways to package and internalize the Big Idea
Seven Big Idea strategies
Words, phrases and structure that spark interest with VITO
The VITOpedia
Taking ownership of your Big Idea
Go!     99
The Five Waves     100
New VITO prospect approaches
First-class snail mail, post-cards, faxes, email, e-presentations and telephone methods with VITO
The VITO Challenge
Two basic ingredients of all Waves
Getting what you need from the Gatekeeper
Four wonderful outcomes
All Down in Black and White     109
VITO correspondence
The initial letter
Five critical elements
Tie-in paragraph
Benefit bullets
Ending paragraph
Action P.S.
Five Primary Goals
VITO readership
Sample letters
Using VITO Wave Tools     123
Letters, post-cards, e-mail, e-presentations, faxes
VITO-to-VITO mindset and methods
Samples of each Wave tool
Five Outcomes, Eight Seconds      130
Making a great first impression with VITO
Communicating with unshakable confidence
What's on VITO's mind?
Five big outcomes
Proven or suspected value
VITO's industry and pain
Establishing up-front contracts
Stretching beyond your comfort zone
We Have Liftoff!     136
Getting VITO on the telephone
Three critical questions
The 20/40/40 rule
Two important goals
VITO's name
Your Big Idea
Your Name
Ending Questions
VITO's Private Assistant
Getting connected to VITO's Voice Mail
The road map
Riding the Tiger     144
The real goal of your telephone opening statement
Two tiger-riding rules
The art of VITO telephone conversations
VITO words and phrases to use
Words and phrases to avoid
VITO questions
VITO 'What-ifs'
What happens next?
Who's Afraid of the Gatekeeper?     152
The difference between a Gatekeeper Receptionist and VITO's Private Assistant
Mindsets and methods
Breaking old habits
Five indisputable rules of Gatekeeper Receptionist interactions
Five indisputable rules of VITO private assistant interactions
Words and phrases that will help you turn gatekeepers into allies
Voice Mail     162
Five non-negotiable principles of voice mail messages to VITO
Maintaining a sense of purpose
Creating powerful, compelling voice mail messages
Scripts for voice mail messages
Return calls from VITO
Shunt Alert!     171
Controlled shunts
Uncontrolled shunts
Two serious situations
Asking the right questions
Three possible results
Thank-you notes
Changing the course of the sales cycle
Equal business stature
Putting It All Together     182
Sandler principles expressed through VITO's world
Leadership traits, values and insights
Bonding and rapport-building
Up-front contracts
VITO-to-VITO sales calls
Taking full responsibility
Epilogue: The Journey     200
On-Line Broadcast Center Resources     201
Index     202
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Sort by: Showing 1 Customer Reviews
  • Posted March 2, 2009

    more from this reviewer

    Five Minutes with VITO!

    I love the approach and selling techniques as well as the way they were explained throughout the book. The book takes you into the mind of top executives and gives answers as to how they buy.

    1 out of 1 people found this review helpful.

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