Flash Deconstruction : The Process, Design, and ActionScript of Juxt Interactive

Flash Deconstruction : The Process, Design, and ActionScript of Juxt Interactive

by Todd Purgason, Brian Drakeford, Bonnie Blake
     
 
The complete book on best-business practices for the Flash professional.

1     This is a book by professionals for professionals: It has a great combination of hard-edged ActionScripting techniques for the ambitious developer, wrapped in the context of proper workflow and innovative design and development.

Overview

The complete book on best-business practices for the Flash professional.

1     This is a book by professionals for professionals: It has a great combination of hard-edged ActionScripting techniques for the ambitious developer, wrapped in the context of proper workflow and innovative design and development.

1     The authors are high-profile authors recognized by consumers: with 100,000 visitors to the JuxtInteractive site monthly, plus the authors are regular presenters at industry conferences.

2     Gives best-of-breed expert advice.

Working professionals-designers and non-designers alike-want to learn ActionScript as it's used in the real world. This book, however, combines referential explorations of ActionScripting functionality with used-in-the-trenches techniques honed by one of the top Flash design houses-JuxtInteractive-and then adds further perspective on each subject area by including a substantive inspirational profile of how other high-profile Flash designers do it. The first part presents ActionScripting Fundamentals, not only for those new to ActionScripting, but also to explain best practices and proper workflow to those already using ActionScripting. The second part requires the readers to walk through a deconstruction of the design house's own Website; the third part requires the reader to work through the building and deconstruction of a special site developed especially for the seminar.

Editorial Reviews

bn.com
The Barnes & Noble Review
How do the world's slickest, wildest Flash developers do what they do? Now you can find out, with Flash Deconstruction: The Process, Design, and ActionScripting of Juxt Interactive. In this book, Hillman Curtis -- author of last year's bestseller Flash Web Design -- takes you behind the scenes at Juxt, whose work has earned everything from the Clio Award to Print magazine's Interactive Award.

As the title says, this isn't just another ActionScript book -- though it does present some of the most powerful ActionScript techniques you've ever seen, straight from real-world projects. You'll also find guidance on how to think about ActionScript programming, how to use ActionScript best practices, and how to define workflows that smoothly integrate designers, developers, and customers.

The heart of the book is its "deconstructions" of real projects, notably Juxt's work for Billabong-USA.com, the surfing, skating, snowboarding dudes. Along the way, you'll also find personal interviews that get you inside the heads of some amazing designers, including Joshua Davis, Brendan Dawes, Fred Sharples, and Glenn Thomas. If you're a Flash developer headed for the cutting edge, this book is inspiration incarnate. (Bill Camarda)

Bill Camarda is a consultant, writer, and web/multimedia content developer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. He served for nearly ten years as vice president of a New Jersey-based marketing company, where he supervised a wide range of graphics and web design projects. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

Product Details

ISBN-13:
9780735711495
Publisher:
Pearson Education
Publication date:
11/28/2001
Series:
Voices That Matter Series
Pages:
330
Product dimensions:
10.05(w) x 8.04(h) x 0.63(d)

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