Flash Effect: Science and the Rhetorical Origins of Cold War America

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"The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them." Flash Effect, a book by David J. Tietge, documents the manner in which leaders at the highest levels of our political and cultural institutions conflated the rhetoric of science and
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More About This Book

Overview

"The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them." Flash Effect, a book by David J. Tietge, documents the manner in which leaders at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public.
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Editorial Reviews

From The Critics
Declaring the American Cold War rhetoric of scientific advancement as "the new opiate of the masses," Tietge (writing, Monmouth U.) suggests that American political and cultural institutions used science as an ordering symbolism of hierarchy that expanded the freedom of policy makers and others to pursue their ideologies. He examines the propaganda, public service announcements, training films, news media, and the popular literature and film of the era in an exploration of how science was projected (and accepted) as an "intellectually untouchable, mystical process of obtaining knowledge and truth and projecting ideological rectitude." In essence, he suggests, the Cold War was manufactured as a way of continuing scientific research in general and nuclear arms development in particular. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780821414347
  • Publisher: Ohio University Press
  • Publication date: 7/28/2002
  • Pages: 240
  • Product dimensions: 6.10 (w) x 9.00 (h) x 0.60 (d)

Table of Contents

Introduction
Ch. 1 Theoretical Perspectives on the Rhetoric of Science 1
Ch. 2 Precedents for Science as the Emerging Hegemony 22
Ch. 3 The New Age of Science 46
Ch. 4 New Anxieties, New Solutions, and Nonnuclear Science 89
Ch. 5 The Images, Metaphors, and Religious Symbolism of Science 131
Conclusion: Cold War Leftovers 173
Notes 179
Bibliography 183
Index 195
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