Burrus (Technotrends) has made a career of predicting the future of technological change, and in his latest work, he maintains that you too can develop “flash foresight”—a “burst of insight about the future that produces a new and radically different way of doing something that will open up invisible opportunities and solve seemingly impossible problems.” Burrus argues that we can enhance our intuitive sixth sense through systematic processes used by educators, scientists, governments, and companies like Crocs, Starbucks, and Amazon. “It’s not guesswork or psychic ability,” writes Burrus. “It’s purely a question of knowing how and where to look, and taking the time to do the looking.” Case studies bring the idea of flash foresight to life, such as how Netflix redefined the home movie industry or how Singapore envisioned its future and transformed itself from a tiny city with no natural resources into a sleek center of global commerce. The ability to see trends and identify future opportunities is a skill anyone can benefit from—and Burrus’s latest work is a valuable introduction to the fundamentals. (Jan.)
“Flash Foresight is transformational reading. Burrus has provided a brilliant blueprint for mapping the problems and solutions both of the present and the future. He may also have given us one of the best business books to be written in a long time.”
“Flash Foresight is all about accelerating business and personal growth, showing you how to see major hidden opportunities, skip over the most difficult problems, and using the power of certainty to transform your business and your life. I highly recommend it!”
“Full of provocative insights and powerful strategies from a veteran entrepreneur. The ‘Take Your Biggest Problem - and Skip It’ chapter alone is worth the price of admission.”
Stephen R. Covey
“Superbly written and thoroughly researched, Flash Foresight equips the reader with seven valuable principles that provide uniquely effective strategies to grow personally as well as professionally.”
Alan M. Webber
“I love this book! It’s as much fun to read as it is inspiring to learn from. Buy it, read it, and put it to use-in a flash!”Alan M. Webber, co-founder, Fast Company
“With the increasing pressure to innovate and gain competitive advantages, leaders from start-ups to multi-national organizations will find deep insights from the seven principles of Flash Foresight. It will change the way you think about your current obstacles and open your mind to limitless new opportunities.”
“After reading Flash Foresight and applying the principles to our business, in less than a year we have been able to double our revenues and increase the value of our company by a factor of four.”
Rear Admiral - David Bill III
"Fascinating! A powerful competitive weapon that cuts through the clutter, Flash Foresight shows you what you need to do to survive and thrive in the challenging times that lie ahead."
“Flash Foresight provides a flight plan through turbulence and a provocative window to the future that will stimulate a great amount of innovation and positive change.”
“Flash Foresight is a revolutionary book that offers the insights and strategies leaders will need to profit from the transformational times ahead.”
“What if you could predict the future? Reinvent the way you solve problems? Skip over an obstacle and get right to the finish line? Read Flash Foresight and let Daniel Burrus show you how. The possibilities are infinite.”
“For a quarter century Daniel Burrus has made a science out of showing individuals, companies and organizations how to discover the limitless potential of their own future. Flash Foresight is an outstanding blueprint for innovation and success!”
“In uncertain times, foresight needs to be 20/20. Daniel Burrus’ visionary concepts shed new light on the strategies that will keep your business looking bright.”
“Flash Foresight is filled with powerful stories that teach readers how to get bursts of insight about the future that reveal hidden opportunities and provide real solutions to what were seemingly impossible problems. I highly recommend it!”
“Flash Foresight, is full of powerful, useful, easy-to-understand-and-apply principles for discovering and inventing the future....When you are finished, you’ll never see the future in the same way again.”
Doctor - Nido Qubein
"A must-read for leaders in both business and education, Flash Foresight provides provocative insights that will intrigue and inspire your professional and personal life."
“This book is nothing short of a revelation. A must-read for any thought leader and all those who aspire to be.”
“I always get great insights from Daniel Burrus, and his new book, Flash Foresight, does not disappoint! Not only will it help you create a brighter future, it will also give you tools and ideas for living better today. I highly recommend it.”
“This book is extraordinary! A brilliant must-read for any executive who chooses to play big and not settle for incremental improvement. This book could create a worldwide transformation.”
“If people had understood and applied the strategies in Flash Foresight, we might have avoided some of the trials and tribulations of recent times. Here’s to a brighter future for everyone who reads and uses Daniel’s book.”
“Flash Foresight is chock-full of examples showing how organizations of all sizes have applied Burrus’s seven powerful principles to do seemingly impossible things. A fast read that will prime the pump for any entrepreneur or organization ready to transform their product or service.”
Rear Admiral David Bill III
“Fascinating! A powerful competitive weapon that cuts through the clutter, Flash Foresight shows you what you need to do to survive and thrive in the challenging times that lie ahead.”
Dr. Nido Qubein
“A must-read for leaders in both business and education, Flash Foresight provides provocative insights that will intrigue and inspire your professional and personal life.”
Burrus (Technotrends: How to Use Technology to Go Beyond Your Competition, 1993) anticipates a technology-driven recovery for the U.S. economy that will overshadow the transformations of the past 25 years.
The author makes the counterintuitive argument that, with the proper perspective and a "willingness to get down on your hands and knees and look at things from a fresh point of view," the current recession can become a time of opportunity. By relying on intuition coupled with informed judgment—"flash foresight"—Burrus contends that even in hard times it is possible to "open up invisible opportunities and solve seemingly impossible problems before they happen." Drawing on the lessons culled from a 30-year career as a consultant to Fortune 500 companies—Microsoft, Toshiba, GE, etc.—the author has developed a seven-step method to guide corporate management in competitively positioning their firms. The first step involves establishing "hard trends"—e.g., the aging of the U.S. population. Based on this certainty, it is possible to "anticipate" the direction of future technology based on the development of diagnostics that can monitor the health of seniors with chronic conditions while allowing them to maintain independence. This is the point at which it is necessary to unleash individual creativity and foster a team effort in order to "transform" technological advances. The remaining four steps—"Take your biggest problem and skip it" temporarily; "Go opposite," i.e., strike out in a new direction; "redefine and reinvent"; and"Direct your future"—are more broadly applicable to individual as well as corporate situations such as job loss, retirement or the development of a new career. In addition to legendary success stories such as Amazon.com, Burrus also artfully weaves in his own experiences, including his most recent start-up venture, a smartphone application that will enable potential homebuyers to access information about foreclosures.
A welcome jolt of optimism.