Flash MX Design for TV and Video

Flash MX Design for TV and Video

by Janet Galore, Todd Kelsey
     
 

* Includes perspectives from both traditional broadcast animators and seasoned Flash animators.
* Provides information on pitfalls to avoid and where to find additional resources on Flash, animation, and television production.
* Packed with tips, techniques, and case studies from shops on the cutting edge of Flash development.
* Companion Website

Overview

* Includes perspectives from both traditional broadcast animators and seasoned Flash animators.
* Provides information on pitfalls to avoid and where to find additional resources on Flash, animation, and television production.
* Packed with tips, techniques, and case studies from shops on the cutting edge of Flash development.
* Companion Website includes dynamic examples from the book and links to the hottest broadcast Flash animation created by third parties.

Editorial Reviews

From the Publisher
"...packed with beautiful colour photographs and examples of computer graphics - an artwork in itself..." (Image Technology)
The Barnes & Noble Review
Flash isn’t just for the Web anymore. Increasingly, its low cost and flexibility are finding it a home in broadcast and video production, too. Flash MX Design for TV and Video is the first comprehensive guide to using Flash in TV commercials, cartoon shorts, music videos, DVDs, even TV shows, pilots, and feature-length films.

This book covers every aspect of workflow and production, starting with a detailed look at what you need to know about TV raster images, broadcast standards, and Flash’s own limitations (for example, its ceilings on file size and the numbers of frames, layers, and symbols you can use in a movie). They take you all the way through to postproduction, including exporting image sequences for integration with conventional production; and creating titles, fades, and credits.

Best of all: the case studies and interviews with leading-edge practitioners, such as Ron Crown, who leads a broadcast animation shop that now employs more than 35 Flash illustrators. Crown tells you what can and can’t be done well in Flash, what the trade-offs are (fast production vs. high up-front costs), even where the undocumented bugs are (Flash MX fixes some and introduces some regrettable new ones). Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

Product Details

ISBN-13:
9780764536816
Publisher:
Wiley
Publication date:
10/11/2002
Edition description:
New Edition
Pages:
304
Product dimensions:
8.42(w) x 9.52(h) x 0.80(d)

Meet the Author

JANET GALORE pioneered the photosurrealistic style of Honkworm International's FishBar series that became the first Flash animation ever to appear on TV when it ran on MTV's Cartoon Sushi in 1998. Her animation has won numerous awards and has been featured at the Sundance Online Film Festival, ResFEST, and FMX2K.

TODD KELSEY is a Flash animator, recording artist, and DVD developer. He cowrote Macworld DVD Studio Pro Bible.

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