The Flatiron: The New York Landmark and the Incomparable City That Arose with It

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Overview

The marvelous story of the Flatiron: the instantly recognizable building that signaled the start of a new era in New York history.

Critics hated it. The public feared it would topple over. Passersby were knocked down by the winds. But even before it was completed, the Flatiron Building had become an unforgettable part of New York City.

The Flatiron Building was built by the Chicago-based Fuller Company—a group founded by George Fuller, "the father of the skyscraper"—o be their New York headquarters. The company's president, Harry Black, was never able to make the public call the Flatiron the Fuller Building, however. Black's was the country's largest real estate firm, constructing Macy's department store, and soon after the Plaza Hotel, the Savoy Hotel, and many other iconic buildings in New York as well as in other cities across the country. With an ostentatious lifestyle that drew constant media scrutiny, Black made a fortune only to meet a tragic, untimely end.

In The Flatiron, Alice Sparberg Alexiou chronicles not just the story of the building but the heady times in New York at the dawn of the twentieth century. It was a time when Madison Square Park shifted from a promenade for rich women to one for gay prostitutes; when photography became an art; motion pictures came into existence; the booming economy suffered increasing depressions; jazz came to the forefront of popular music—and all within steps of one of the city's best-known and best-loved buildings.

Editorial Reviews

Library Journal
Journalist Alexiou, whose grandfather bought the Flatiron Building with three other investors in 1946, offers a detailed but discursive narrative about one of New York's most recognizable landmarks from the turn of the 20th century. With a novelistic structure, the book relates a breathless social history about numerous figures who played a role in what was originally known as the Fuller Building: the developers and builders, the architects, and the financial backers, as well as subsequent investors and their next of kin. Particular attention is paid to the lives of George A. Fuller's son-in-law Harry S. Black, who became president of the Fuller Company in 1900, and his wife. Art and architectural historians may find compelling the chapter on the building's potent imagery, especially as codified by photographer Alfred Stieglitz. But other than a 1902 photograph of the steel frame being covered with terra cotta tiles, no floor plan or other essential graphic documentation supports the building analysis. VERDICT This meandering tale will be of interest to only the most devoted student of New York urban history. Sarah Bradford Landau and Carl W. Condit's Rise of the New York Skyscraper: 1865–1913 remains the definitive source for understanding this iconic work.—Paul Glassman, Felician Coll. Lib., Lodi, NJ
Jonathan Yardley
Alexiou…has written an engaging and informative account of the building's construction and its lasting place in New York's lore.
—The Washington Post

Product Details

  • ISBN-13: 9780312384685
  • Publisher: St. Martin's Press
  • Publication date: 6/8/2010
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 320
  • Sales rank: 248,424
  • Product dimensions: 6.30 (w) x 9.30 (h) x 1.10 (d)

Meet the Author

Alice Sparberg Alexiou is the author of Jane Jacobs: Urban Visionary. Learn more online at www.alicesparbergalexiou.com.

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Sort by: Showing all of 2 Customer Reviews
  • Posted November 21, 2010

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    A Great Read

    New York City never fail to amaze. There is so much history in this building and this book. Very well written.

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  • Anonymous

    Posted March 20, 2011

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